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fbb : Revolutionizing the Online Fashion Game

The youth today wants everything at the touch of a button. Instant is all that they care for. But from the ramp to their closet, there was always too large a gap. fbb wanted to bridge this gap and ensure their fans got exactly what they wanted, when they wanted it.

Being one of India’s largest fashion retail brands, fbb has always been very innovative in their marketing strategies. They’ve caught the eyeballs of the audience through quirky hashtags and fun filled activities. So the launch of their online site had to be one that changed the game.

To make this possible, Digital Marketing Agency Social Kinnect conceptualized and brought to life India’s first Watch Now Buy Now fashion show, where one could shop live off the ramp with the simple tap on the screen.

Creating a revolution in the online shopping industry, this first of its kind shopping experience was bound to get the youth of today to stand up and take notice as their biggest pet-peeve was being resolved.

Once the plan was in place, we captured intent to be a part of this game changer by asking our audiences to register and be part of India’s first Watch Now Buy Now. From subtle hints of what we had in store for them and a few glances of the who’s who at the event, we soon had the country talking about what was coming their way.

The gorgeous Malaika Arora and the dashing Karthik Aaryan also joined forces with fbb as they walked the ramp for this revolutionary set up.

With more than 1.5 Lakh people joining in during the 40 minute live stream, fbb has changed the concept of online shopping in India for good. Watch how it worked:

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