Google faces scrutiny for ads on unlawful sites

Google is currently under investigation for allegedly placing 'search ads' on websites that pose risks or engage in unlawful activities. Media reports indicate that government and brand agency ads have been inadvertently placed on numerous such websites by Google.
This has prompted key advertisers to contemplate reducing their spending on Google's third-party ad network. Stakeholders are calling for increased transparency from the tech giant. Adalytics findings reveal that over 36,000 sites host these advertisements, with approximately 8% posing risks to brands and many others at risk of copyright violations.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media