Google partners with Arabic streaming platform Shahid

Google has announced its partnership with Shahid, the MBC GROUP-owned Arabic streaming platform. This collaboration brings Shahid's content to the forefront of Google search, enriching the entertainment experience for users.
With the integration of Shahid's vast content library into Google's 'What to watch' feature, individuals in the UAE can now seamlessly explore and access the latest shows and series from Shahid's extensive collection.
By leveraging the 'What to watch' feature, Google users in the UAE can conveniently discover Shahid's diverse content lineup. Whether searching for a specific series, show, or simply typing "series on Shahid or MBC," users will be presented with an array of options directly within Google Search. This innovative feature, initially introduced during Ramadan earlier this year, currently supports both English and Arabic languages, catering to the preferences of UAE residents. Google aims to expand this feature to additional countries in the Middle East and North Africa region in the near future.
"We are absolutely thrilled to be partnering with Google, as the first regional streaming service on Watch Actions, to bring Shahid's vast content library directly to our audiences in Google search results," said Ahmed Qandil, Director of Growth and Brand Marketing at Shahid.
The integration between Google and Shahid enables a seamless entertainment experience for users. By selecting the 'Watch Now' icon, individuals will be swiftly redirected to Shahid's site or mobile app, ensuring uninterrupted access to their favorite shows and series. This collaboration exemplifies Google's commitment to enhancing user experience and providing easy access to quality content across multiple platforms.
Google and Shahid's partnership marks a significant milestone in the realm of Arabic streaming platforms, leveraging the power of Google's search capabilities to deliver premium content to a wider audience. Users in the UAE can now explore Shahid's extensive content library, making Google Search the go-to destination for discovering the latest and most captivating shows and series.