Hathway and GTPL to jointly negotiate contracts nationally with broadcasters
Hathway and GTPL have entered into a mutual alliance to jointly negotiate all contracts related to content and carriage with all broadcasters going forward.
This would include All-India subscription agreements as well as Carriage-cum-placement agreements for DAS notified and Non-DAS markets and all commercials mutually agreed by both entities with the broadcaster will be applicable to all its subsidiaries and associate entities also.
Commenting on this development, T.S. Panesar, President-Video Business, Hathway said, “Our mutual understanding with GTPL will bring in better synergies with a more focused, proactive approach in order to build clarity within the value chain, avoid duplication of time and effort, thus, paving the way for systematic fucntioning .”
Supporting this, Anirudh Singh Jadeja, Managing Director, GTPL stated, “We are happy to align collectively to negotiate all further deals as it will ensure that resources are best utilized and optimum output is achieved.”