Honored to partner Bihar Tourism: Percept Activ's Sanjay Shukla
Percept Activ the strategic business unit of Percept Ltd bagged the onus to coordinate and execute the Sufi Mahotsav held on October 27, 2012 at Kako Village about 10kms from Jehanabad District, Bihar.
Sufi Mahotsav, 2012, organized by the State Tourism Department was inaugurated by the Tourism Minister, Sunil Kumar, where a huge crowd gathered to celebrate Sufi music at the Bibi Kamal shrine.
Percept Activ strived to design elements of creativity which translates seamlessly into a memorable experience for the audience, focusing both on promotional and event based activation. Sufism stresses on peace and brotherhood among people and the successful execution of the Sufi Mahaotsav, in its second year, symbolised a new era of harmony in the region.
A musical delight to all present, the event was attended by the Hon. Chief Minister, Nitish Kumar, along with many of his cabinet colleagues and a large entourage of bureaucrats. The presence of such high profile individuals highlighted the importance of a peaceful co-existence, which is the need of the hour in the region.
Apart from the glorious celebration, the most awaited performance of the evening was most definitely that of Javed Ali, renowned Bollywood playback singer, who had the crowd cheering and enjoying themselves to the hilt. Thousands of people, who had gathered at the venue in Kako village, experienced an electrifying musical spectacle and demanded that such programmes be organised at the shrine more frequently.
Commenting on the successful execution of the event, Sanjay Shukla, Chief Operating Officer, Percept Activ said, “we are honored to be associated with the Tourism Department of Bihar. The challenge was to craft a perfect platform for such a high profile event and to implement perfection from the beginning to the end. It’s safe to say that the event was a big success. Today clients always look for holistic solutions from agencies and we have developed our strength in offering a bouquet of realistic solutions from conceptualizing, designing, artist management to execution” he added