IPG Mediabrands and Google organized week long offline symposium!

IPG Mediabrands in partnership with Google organized a week day long customer engagement initiative Advantage. The event aimed at connecting the Small-Medium Business (SMB) segment with Digital Marketing consultants and offering them consultation on how to utilize internet tools to leverage their business.
Mr. Shashi Sinha, CEO, IPG Mediabrands, said, “IPG Mediabrands is glad to have partnered with Google Advantage and the tremendous response from SMBs is a reflection of its success. Over 2000 SMBs used the platform to connect with experts consultants and other businesses from across practices to learn about the online marketing. We realize that the Indian SMB segment is where lies a huge potential  for modernization and adoption of newer marketing technology tools and this initiative was extending a helping hand to them.”

“In this rapidly evolving world of Internet, small and medium businesses find it challenging to keep pace with technology and connect with their buyers online. With Advantage our goal is to provide SMBs a platform to get direct access to experts and gain through deeper engagement with one-on-one consultations for every business. We are delighted with the response we got for Advantage in Delhi and we will continue to build on this initiative to help more SMBs to learn and grow their business,”  said Sapna Chaddha Head of Small Medium Business Marketing, Google India

For businesses, digital advertising is opening newer avenues to reach relevant customers in a cost effective way. As more Indians get online, it is becoming crucial for small and medium businesses to have a presence on the internet to connect with their customers are now spending time online.  The offline event worked as a great platform for businesses to not only understand the opportunities on the internet but also to network and learn from businesses across different industries.

A recent report by NASSCOM stated there is a need to streamline operations, standardize processes, enhance productivity and quality of products and services since this industry is plagued by a multitude of challenges, namely, fragmentation, unorganized growth and scalability issues among others.

Highlighting the customer preference and behavior in the current times,  Mr. Amardeep Singh, Co-Founder & CEO at Interactive Avenues (IPG Mediabrands) said, “India’s internet usage today is only 3rd in the world next to China and US. On one hand, this huge customer base is lying untouched and on the other hand businesses are trying to reach out to potential customers and through Advantage we tried to bridge this gap between the two segments.”