Lifestyle partners with Stan-Chart; launches co-branded credit card

Lifestyle International (P) Ltd, part of the prestigious Dubai based Landmark Group, in association with Standard Chartered Bank today announced the launch of their co-branded credit card ' the Standard Chartered Inner Circle Platinum Credit Card. This new initiative by both brands promises to offer enhanced value and convenience of shopping to customers. The card combines the power of loyalty (The Inner Circle Program) with the convenience of credit offered by Standard Chartered Bank on their platinum platform. The card will deliver best-in-class rewards for shopping and is one of the most rewarding card in retail co-branded card segment.

Present on the occasion was Bollywood sensation Neha Dhupia who joined Kabir Lumba, Managing Director, Lifestyle International (P) Ltd and Mr. Shyamal Saxena, General Manager ' Retail Products, India & South Asia, Standard Chartered Bank for the launch of the card.

The Inner Circle Platinum Credit Card is unique in several other ways. The card holders will be awarded up to 9 points for every Rs.100/- spent on the card across Lifestyle and other Landmark Group stores like Home Centre, Splash, Bossini, Max and SPAR Hypermarkets. Rewards can be redeemed across Lifestyle stores at an amazing value of 70 paise per point. The card also offers great rewards on all other spends. What's more, to make it a delightful beginning for customers, the card carries no joining or annual fees, and comes loaded with Lifestyle gift vouchers worth Rs.2500 on enrollment.

The product leverages the benefits of the existing Inner Circle loyalty program of Lifestyle and bolsters it further by combining the features of the world-class credit card platform of Standard Chartered Bank. Customers will enjoy privileged advantages and exclusive offers throughout the year across various brands.

Commenting on the launch, Lumba, Managing Director, Lifestyle International (P) Ltd said, "The Inner Circle loyalty program has achieved a critical mass both in terms of number of members (2.9 million loyal customers) and partner network. To take the Loyalty program to the next level and further strengthen our relationship with our customers, we are launching a cobranded credit card ' Inner Circle Standard Chartered Bank Platinum Card. The partnership with Standard Chartered also gives us an opportunity to access their strong retail customer base, gain wallet share, offer credit benefit and build a deeper relationship with our Inner Circle members."

Shyamal Saxena General Manager ' Retail Products, India & South Asia, Standard Chartered Bank said, "Lifestyle one of the leading retailers in the country and is synonymous with high quality and trust, these are also the attributes that Standard Chartered customers associate with us. Therefore, it has been a natural decision to partner with Lifestyle and offer customers a multi-benefit Standard Chartered-Inner Circle Platinum Credit card which considerably enhances our customers' shopping experience and gives them access to a range of privileged offers and services."