Morisons Baby Dreams Launches Video on Postpartum Depression

Morisons Baby Dreams is a leading brand in the baby care and mommy-needs category. They have partnered with By Design, a 360-degree strategic and communications agency to address issues of maternal mental health. The video series features renowned celebrity psychologist, Dr. Aditi Govitriker, who supports mothers dealing with mental health challenges during pregnancy and postpartum.

The video series was launched around World Mental Health Day on October 10, 2022, on Morisons Baby Dreams' social media channels - Facebook, Instagram, and YouTube. The videos cover topics such as mental health during pregnancy, postpartum depression, and anxiety.

"We understand that mothers go through a lot of physical and emotional changes during and after pregnancy. We want to support these mothers, and we believe that this video series with Dr. Aditi Govitriker will help address the issue of maternal mental health," said Mr. Nitin Manchanda, Vice President - Sales & Marketing.

Rahul Gupta, Founder & Chief Creative Officer of By Design (formerly IBD), said "At By Design, we are dedicated to partnering with brands to create impactful campaigns that resonate with their audience. We are proud to associate with Morisons Baby Dreams on their video series addressing maternal mental health, as it aligns with our shared commitment to improving the well-being of mothers and their children. Through this partnership, we hope to continue driving meaningful conversations and raising awareness about the importance of maternal mental health."

By Design played a significant role in the successful execution of the video series, leveraging its expertise in digital marketing to ensure maximum reach and engagement across social media channels.

The video series has been well-received by the brand's audience, with each video garnering a significant reach and engagement on social media. The videos have been adapted into short-format reels for Instagram and YouTube, making them easily accessible to a wider audience.

Morisons Baby Dreams and By Design are committed to providing the best for babies and their mothers. This video series is a step in that direction, and the brand aims to continue its efforts toward addressing maternal and child health issues.