Pepsi propels social media engagement with their April Fool's Day activation

We’re more connected than we’ve ever been. With each other, with the folks that we love and aspire to become, and with what’s going on around us.


In a world where doing stuff earns you your applause, your newsfeeds across Instagram, TikTok and Facebook have become the ultimate stage for your swag.


Pepsi’s digital strategy takes the brand from resonating youth culture to actually creating it – activating fixed and fluid moments as they go live in real time into opportunities for brand engagement. Using our influencer network to reinvent Pepsi’s glam quotient for a whole new age.  


On the heels of our Valentine’s Day engagement (which crossed over a 100 million impressions), our April Fools Day activation walks the talk. Using Disha’s Instagram handle to turn the age old celebrity meet and greet format into a surprising laugh out loud moment for the brand. Did it work to drive home that Pepsi Swag? Over 200,000 likes in just over 2 hours certainly seem to suggest so.


Update: The video has exceeded over 7.5 lakh views on social media.


Check out the post here.



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