Pepsi to take youngistaanis to the ICC Cricket World Cup 2011; partners with MTV
The event in Mumbai saw high energy level participation from Youngistaanis who were eager to impress VJ Gaelyn with their way of changing the game. Innovative ways of bowling, batting and fielding were displayed by the enthusiastic cricket fanatics present. The crowd applauded participants who performed out of the box skills in cheering and commentary. The 24 finalists who will compete for the final Pepsi Change The Game 11 team will be announced in the first week of February 2011.
"Pepsi Change The Game 11' is a life time opportunity for 11 talented Youngistaanis to live, breathe and experience cricket like never before! The chosen ones will get to attend all India matches during the Cricket World Cup 2011 and voice their opinions and observations onto the social networking sites and Pepsi's website through cool mobile phones provided to them. They will also get a chance to be on MTV for a special show to report their views. A chance to watch all India cricket matches live in the stadium in true Pepsi style this ICC Cricket World Cup and be the voice of Youngistaan.
One can participate under three main categories; cricket skills, commentary and cheering. But the catch here is that Pepsi and MTV are not looking for anything textbook and already existing. So if you have a new and unconventional way of batting, bowling, fielding, cheering or commentating you can be a game changer. So get ready to impress your favourite MTV VJs and cricket stars like Robin Uthappa and Manoj Tiwari to win your way and be a part of Pepsi Change the Game 11.
The Pepsi and MTV team are coming to your city (Delhi, Mumbai, Hyderabad, Kolkata, Lucknow, Bangalore, Pune, Ludhiana, Ahmedabad and Kanpur) to conduct on ground selections and you can enact your change the game moves in 60 seconds in front of the camera. 24 final participants from 10 cities and 6 from digital participation will be chosen and taken to Mumbai for the grand finale on MTV. Out of these, only 11 talented Youngistaanis will make it to the Pepsi Change The Game 11 squad.
If your city is not mentioned in the list, you can also register at www.pepsichangethegame.com and upload your video (not more than 60 seconds) with the game changing moves. Interested participants can also call the number on the new Pepsi Change the Game limited edition bottles available in the market and register. Last date to participate is 30th January, 2011.
"With our Change the Game campaign Pepsi celebrates the passion and the new age mantra of cricket, which is irreverent, unorthodox, fun, challenging and unmistakably Pepsi! With Pepsi Change The Game 11 powered by MTV, we are looking for game-changers, who have within themselves the potential to break monotony and think unconventionally. We expect Youngistaanis to completely change the way cricket is played and make most of the opportunity to be Youngistaan's voice this Cricket World Cup", said, Sandeep Singh Arora, Executive Vice President - Marketing, Cola, PepsiCo India.