Rediff's Paddy moves on from advertising to explore other creative avenues!

N. Padmakumar (Paddy), National Creative Director at Rediffusion-Y&R, has decided to move on after over five years with the Rediffusion Group. He is keen on exploring new avenues—fiction and films being his long-nurtured passions.

Commenting on his decision to move, Padmakumar said: “I’ve had perhaps my steepest learning curve with the Rediffusion Group, first as National Creative Director of Everest Brand Solutions, and then, as NCD of Rediffusion-Y&R. These are memories and experiences that will stay with me forever. After almost 18 years of being steeped in the advertising agency business, and the last thirteen years as a creative director for large teams of creative people, I’ve felt the need to invest some time in my own individual goals and pursuits. Hence, after much deliberation, I decided that it was time to acknowledge this and get a little adventurous.”

Rediffusion-Y&R President (India & Sri Lanka) D Rajappa said, “Paddy and I have worked closely together as friends and colleagues for nearly six years within the Group, and over the years, we’ve developed a strong relationship. I found his creative counsel to be most insightful and fresh. Among his peers and younger talents, he encouraged a spirit of creativity that conveyed enduring meaning in its messages. We wish him all the very best and success in his new endeavors.”

Recently, Rediffusion has strengthened its core creative leadership team with Bugs Bhargava Krishna and Kamlesh Pandey—both giants in the creative communication space in India—to be creative advisors.