Reebok India introduces Flexercise!

Strengthening its positioning as the  leading fitness player in the country, Reebok India today announced the launch of ‘Flexercise’; an anywhere, anytime simple workout regime designed to suit the lifestyle of today’s busy consumer.  An interesting and innovative concept, Flexercise, is a customized workout series comprising of short but effective exercises which can be practiced in different everyday settings – home, office, and even while travelling. A condensed seven minute workout has also been launched for those who don’t have the time but are yet looking to be fit.

Flexercise as a concept is in line with Reebok's brand identity and is aimed at inspiring consumers to adopt fitness as an integral part of their lifestyle despite their busy routines.  Each of these workouts can be performed using any readily available props like table, chair, bags etc. If practiced regularly for 7 to 15 minutes a day, these workouts can offer great results. The four part Flexercise video series feature Reebok India brand ambassador John Abraham and celebrity trainer Dheepesh Bhatt.

Speaking about this innovative concept, Somdeb Basu, Brand Director Reebok India said: “We at Reebok India are committed to changing the way people perceive fitness and help our consumers be ‘fit for their life’. Flexercise is a one of a kind fitness workout regime which has been designed specifically for a quick and short workout. In our busy lives, we are always on the lookout for simple solutions that deliver strong results. With Flexercise, we aim to engage consumers and provide multiple workout options that suit their lifestyle”.

Flexercise is an integral part of the Reebok Real Flex campaign, launched to unveil their flagship product, the Reebok RealFlex series. The RealFlex shoes are ingeniously designed running & training shoes that recreate the flexibility of bare feet. The lightness of the synthetic and rubber from which they are crafted make them ideal running shoes.

Commenting on the campaign, John Abraham, brand ambassador for Reebok India said: “With an increasing number of Indians becoming health conscious, more and more people are on the lookout for ways to be fit despite their busy schedules.  Flexercise offers simple, yet effective exercises which can be practiced in various everyday settings. I am proud to be associated with Reebok as a brand and support them in their aim of motivating people to lead a more active and healthy lifestyle fitness options that suit their busy schedules.”

According to Dheepesh Bhatt, Head trainer, Reebok Crossfit, “Life can get very busy sometimes and in order to maximize our potential at work and at home we often ignore our most basic fitness needs. Reebok Flexercise gives consumers the opportunity to train anywhere and at any time allowing them to remain fit no matter where or what their routine is. Sometimes all you need is a little bit of motivation, inspiration and education. I am happy to be associated with Reebok in this initiative and hope that through Flexercise people can find a perfect workout routine to suit their convenience.