Day at Goafest 2023 saw an interesting Knowledge Seminar, titled ‘Data-Driven Marketing - Are We Walking The Talk?’, powered by Inmobi in....
It is time for digital media to convert impressions to GRP’s (gross rating points) to get measurement numbers. An advertiser is entitled to....
Madison Digital, the digital arm of Madison World, has announced the launch of its digital creative unit ‘Madison Loop’. Madison Loop....
Gaurav Banerjee, Disney Star Head- Content, Disney+ Hotstar & HSM Entertainment Network, has been appointed by the Broadcasters Audience Research....
Day 1 of Goafest 2022 saw Ankush Sachdeva, Co-Founder & CEO, Sharechat & Moj, and Vikram Sakhuja, Group CEO, Madison Media & OOH, Madison....
With the three-year tenure of ZEEL MD and CEO Punit Goenka as BARC India chairman coming to an end in December, the stage is set for the audience....
Madison Media & OOH Group CEO Vikram Sakhuja has taken over as the Chairman of Broadcasters Audience Research Council (BARC) India's Technical....
Axis My India, the country’s leading consumer data intelligence-company, announced the constitution of a pioneering advisory board, with....
ZEE5, the largest Indian entertainment platform will launch an industry-first fortnightly knowledge series ‘ZEE5 Intelligence Monitor’....
Vandana Ramkrishna who heads the Kolkata operations of Madison Media along with her Mumbai set of businesses is elevated to Chief Operating Officer,....
Despite digital medium giving stiff competition to TV and having high penetration across the country, television will remain the preferred option.....
Shrugging off the disruptions of the year gone by, businesses and agencies are looking for a strong revival in 2021. Over the next few weeks, Adgully....
Madison Media is pleased to announce that it has been appointed as the Media AOR for food products company, Weikfield. The account was won in a....
As India prepares to come out of the lockdown mode and get the economy back on the road to recovery, there are several things that marketers need to....
With lots of disruptions over the last 2 months of lockdown, consumer purchases haven’t been what they used to be – brand loyalties were....
MRUC (Media Research Users Council) today announces the release of IRS 2019Q3 data. The 2019Q3 data is a rolling average of the last quarter of IRS....
While the house is just a structure, it is the emotions and people living in it that transform it into a beautiful home. It is a collection of the....
India’s leading media agency, Madison Media just announced that it has been appointed as the Media AOR for Medlife. The account was won in a....
Madison Media has just announced that it has been appointed the Agency-On-Record for leading Indian shoe brand – Campus shoes. The account was....
The Indian Readership Survey (IRS) Q1 2019 data showcases print’s growth story, with total number of readers increasing from 40.7 crore (IRS....
The advertising industry is gearing up for the volatility in viewership data following the implementation of the TRAI-mandated new tariff order from....
The Advertising Club (TAC) India hosted the latest edition of the Effie Awards India 2019 presented by Colors at Taj Lands’ End, Mumbai last....
Curated by the Advertising Agencies Association of India (AAAI) and The Advertising Club, the 14th edition of India’s premier advertising....
Madison Media has just completed a multi-media innovation for its client TATA SALT on the occasion of World Iodine Day which was on October 21, 2018.....
The Advertising Club, India’s premier industry body for the advertising, marketing, research, and communication fraternity, today announced the....
Madison Media today announced that it has been appointed as the Agency-on-Record for Bajaj Electricals. Post discussions with multiple agencies,....
Winners of Marquees 2018 were announced by the Advertising Club in Mumbai last evening (August 29). The second edition of Marquees brought together....
IBF’s move on pitch discount rates gets agencies, publishers moving towards dialogueThe issue of discounted pitch rate is under the scanner....
The Advertising Club today announced the various sector and special category awards for Marquees 2018. Marquees is the foremost of all advertising....
MRUC today announced that Vikram Sakhuja, Group CEO, Madison Media and OOH, has been appointed as Chairman of the IRS Technical Committee (TechCom).....
Leaders of Indian media, marketing and advertising industry gathered together at The Advertising Club’s maiden edition of D-CODE: The Annual....
Digital engagement and innovation have become an integral part of every brand’s core marketing strategy today. The Government’s call for....
The Advertising Club, India’s foremost advertising community has announced the 2nd edition of “Marquees”. The renowned industry....
Madison Media has been appointed as the Agency-on-Record for Continental Coffee. Post discussions with multiple agencies, Madison Media won this....
The 13th edition of Goafest 2018 concluded in a blaze of glory after three days of knowledge seminars and conclaves by industry experts, parties and....
The release of the Indian Readership Survey (IRS) 2017 Report by the Readership Studies Council of India (RSCI) and Media Research Users Council....
The Advertising Club (TAC) India hosted the 18th edition of the coveted “EFFIE AWARDS INDIA 2018” presented by COLORS at Taj Lands’....
In a multi-agency pitch, Madison Media today announced that it has been appointed as the Agency-on-Record for Viacom18. Madison Media will now be....
The International Advertising Association’s (IAA) India Chapter announced the winners for the fifth edition of the coveted Leadership Awards at....
Media Research Users Council has announced changes in its Board post the 23rd Annual General Meeting held in Mumbai on September 13, 2017. Ashish....
India’s foremost advertising community, the Advertising Club has unanimously elected media stalwart and industry veteran Vikram Sakhuja (Group....
Ridesharing app Uber has rolled out its integrated marketing campaign in India. With the idea of ‘Apnapan’ as its core theme, the....
Madison Media has taken a controlling stake in Bangalore-based performance marketing agency, HiveMinds Innovative Market Solutions, which has a staff....
Madison Media has just announced the appointment of Saif Shaikh as Vice President to head the Godrej Media AOR based in Mumbai. The AOR comprises of....
Madison World, India’s leading Indian and diversified Communication group has just announced the launch of its experiential unit –....
Republic TV, the English news channel venture of Arnab Goswami, went live on Saturday, May 6, 2017, at 10 pm amid much anticipation. With this....
Madison Media has just announced the appointment of Vinay Hegde as Senior Vice President - Buying, reporting into Neelkamal Sharma, COO –....
The Advertising Club today announced the appointment of Vikram Sakhuja, GROUP CEO- Madison World as President EFFIES 2016.The awards recognize and....
At the recently concluded annual general meeting, The Advertising Club elected its New Managing Committee. As reported by AdGully on September 16,....
Following review of the advertising expenditure in H1 2016, Madison Media has stated that growth in all media is more or less as per its original....
Madison Media Plus, a part of Madison Media Group recently announced the win of Timesjobs.com in Delhi following a multi-agency pitch. With this....
Madison Media has added another account to its kitty – Zopper.com in Delhi. The account size is estimated to be Rs 50 crore. Funded by....
Madison Media Omega, a part of Madison Media Group recently announced the win of yet another mega account, LeEco in Bangalore. The estimated size....
The IAA-India Chapter, as part of its Retrospect and Prospects 2016 event, brought together Anupriya Acharya, Group CEO, ZenithOptimedia; Shashi....
The year 2015 has been a great year for Madison Media in terms of new business wins. The Agency has won as many as 21 new accounts across its....
The Advertising Club, today, announced the Effie 2015 Awards Gala Ceremony, to be held on Wednesday, 27th January, 2016 at 6.30 p.m. at the....
The Advertising Club today announced the appointment of Ajay Kakar as the Chairperson and Vikram Sakhuja as the Co-chair for this year’s....
Zee MELT 2015, the two-day festival of creativity in advertising and marketing created by Kyoorius in partnership with ZEE, GroupM and D&AD,....
Madison Media the only Indian ad agency which doesn't have any international partner; is all set to embark on a new journey with Vikram....
Madison World is delighted to announce that Vikram Sakhuja is set to join the Madison Media Group including OOH as Partner and Group CEO. Vikram....
The announcement was made by GroupM’s Global President Dominic Proctor. Pattison has been successfully leading Maxus in the UK for five....
Federico de Nardis, currently CEO of Maxus Italy, has been promoted to CEO of Maxus Europe, Middle East & Africa (EMEA), it was announced today.....
The past week witnessed a few prominent changes in the media and agency business; one of them being the appointment of Vikram Sakhuja as the Chief....
Senior-level management changes at GroupM North America and one of its four agencies were announced today by Dominic Proctor, President of GroupM....
2012: GroupM, the leading media planning and investment agency of the country was awarded the 2ND Best Employer Brand of India 2012, on Saturday,....
GroupM, the leading media planning and investment agency of the country has just announced the appointment of Sonali Vaidya as Human Resources Head,....
Advertising industry's one of the most prestigious event Adasia 2011 concluded in New Delhi a few days back. Bringing creative minds from across the....
Mindshare have appointed R. Gowthaman as Chief Client Officer for the Asia Pacific region, effective January 1, 2012.Gowthaman will be based in....
Sam Balsara, Chairman & Managing Director of Madison World, has been unanimously elected as the Chairman of Audit Bureau of Circulations (ABC) for....
Ad:tech, an interactive advertising and technology conference kick started yesterday for the very first time in India, New Delhi. It is an....
GroupM and Quasar have joined hands to build India's largest integrated digital media agency network. As per this development, Quasar will align its....