Snapchat launches creative tools and polling information for Indian voters
With election day fast approaching, Snapchat is supporting efforts to get people to the polls and is guiding users to resources provided by the Election Commission of India. This started on March 28, where Indian Snapchatters received a Snap from ‘Team Snapchat’ and had access to filters reminding them to check their online voter roll ahead of the deadline. On April 10, a 'Team Snapchat' Snap will also be sent to remind people to look up when their constituency is voting, and Snapchat will also send a Snap in each individual state that includes a link to polling location information hosted on the Electoral Commission of India’s portal.
Snapchat has also designed a range of creative tools including filters, stickers, Bitmoji, lenses, and Snap Map integrations especially for the election. Snapchatters can use can also use lenses and filters to express themselves on issues around the elections and share them with friends. Snap Map will offer a new way for its Indian community to check their online voter roll, look up when their State Constituency is voting and encourage them to cast their vote with a ready link to the polling location. Furthermore, in partnership with YLAC India (Young Leaders for Active Citizenship), Snap is also hosting a geo-filter competition to encourage voter engagement and expression for the state elections in Mumbai and Delhi.
In addition, some of Snap's content partners – The Wire, HuffPost India and Brut India – will go live with Curated Stories, Publisher Stories and Shows, providing compelling election coverage and analysis, as well as capturing on-ground voter sentiment across the country.