SONY MAX picks Vaishali Sharma as Marketing Head!

With an aim to strengthen their philosophy of constantly bringing a fresh perspective through new talent, Multi Screen Media (MSM) is proud to announce the appointment of Vaishali Sharma as its new marketing & communications head for its premium Hindi movies and special events channel SONY MAX.

Vaishali’s twenty year experience has been rich and diverse, spanning across various business verticals including brand and television channel launches, category creation, path-breaking work in building brands in new media and adapting global strategies to bolster local brands.

Vaishali has moved to the Sony family from Times Now, where she had a successful stint as the Vice President, Marketing. Her keen insights into region-specific markets were critical in building business strategies that served as blueprints for success. Her previous assignments were with BBC Global News and Walt Disney Television as head of marketing.

Announcing Vaishali Sharma’s appointment, Mr. Neeraj Vyas, EVP & Business Head – MAX, said, “We are delighted to have Vaishali join the team at this important juncture and we are certain that her experience and understanding of the business and our audience will help us achieve our objective of becoming the leading player in the genre. We look forward to a long and fruitful working association with her.”

Commenting on her appointment, Vaishali Sharma said, “I am extremely delighted to begin my second stint with the network.  MAX has always uniquely positioned itself in the television arena, with non-stop high quality entertainment, showcasing the best of movies and cricket. I look forward to take up this challenging role and work towards ensuring that the channel grows consistently to the leadership position in this space.”