Sony YAY! celebrates the unbeatable spirit of kids

Music is known to give wings to one’s imagination. Transcending boundaries and languages, music has the potential to bring people closer and spread happiness and amongst them. Especially for kids across age groups, the musical notes of nursery rhymes, jingles and songs take absolutely no time to bring a smile on their face. Today, as the kids brave the testing times by staying at home, Sony YAY! is celebrating this healing power of music on this World Music Day by bringing kids a hope instilling song – Phir Dil Bolega YAY!

Through this special song, the kids’ entertainment channel aims to rally the kids, laud their patience and give them a hopeful sneak peek of the playful days that lie ahead. The song showcases an unusual narrative from acknowledging the struggle of kids in the current situation to innovative and fun-filled ways to overcome boredom. The catchy phrase “Dil bolega YAY!” is everything that screams optimism and is a perfect song to uplift everybody’s mood across all age groups!

Echoing the same sentiment, Popular singers like Arvind Vegda, Aftab Singh, MC Sanna came together to support the channel in this initiative by creating their own rendition of the song Phir Dil Bolega YAY! which doubled up as a bonus for the young fans of Sony YAY!


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