Spenta launches 'Innowin' for Marico; A magazine dedicated to innovation

Innowin, a quarterly magazine committed to creating a culture of innovation in India, is the first-of-its-kind in this country. Promoted by Marico Innovation Foundation—India’s pre-eminent platform for innovation and entrepreneurship, and conceptualised and produced by Spenta Multimedia—India’s largest custom publisher, the magazine is due to be launched soon. It will be made available on all leading bookstores and newsstands across India, as well as through subscription.

Innowin is based on the belief that in today’s world, innovating is the only way to win. An action-oriented publication, it will establish innovation as a way of life that anyone can embrace, rather than a textbook concept confined to a few.

“Successful innovations and innovators should be highlighted through various media to enhance their reach. The idea to launch Innowin germinated from this need to continuously generate knowledge and create a regular channel to disseminate such information,” says Harsh Mariwala, Founder Member, Marico Innovation Foundation, and Chairman and Managing Director, Marico Ltd.

“Innovation is a part of life, not just business, and Innowin will provide a platform to anyone interested in making a difference. In that, it has untapped potential. The magazine will fight misconceptions such as ‘innovation is only for a privileged few’ or ‘it is limited to a lab setup,’ and it aims to eventually cultivate a culture of innovation in the country,” says Maneck Davar, Proprietor, Executive Editor and Publisher, Spenta Multimedia.

Innowin’s content will include articles by successful innovators, thought leaders, policy makers and academicians from all over the world, with a focus on India. Contributors lined up for the first issue include Arun Maira (Member, Planning Commission), Anand Mahindra (Chairman & MD, Mahindra Group), Renuka Ramnath (Founder & MD, Multiples Alternate Asset Management), Santosh Desai (MD & CEO, Futurebrands), et al. The magazine’s readership will cut across social and professional classes by reaching urban, business decision makers, policy makers, aspiring entrepreneurs and sociopreneurs, as well as researchers and students.