Spirit W | Women have a deeper sense of understanding consumers: MediaCom's Kiran Yeramalli

Talking about herself and how she began her career, Yeramalli says, "I work with Mediacom as a Sr. Business Manager on the P&G account. I have been with the company for past 2 yrs working on some exciting brands like Whisper & Olay. I started my career at Lintas Media Group as an intern and got great exposure working on brands like Idea Cellular, Samsonoite, Bajaj Electricals & UTI Mutual Funds."

"I have always been interested in media and I feel that it's one of those few fields which offer you an opportunity to use both the left and right brain - a perfect combination of strategic thinking basis numbers and creative exploration of the human psyche. Apart from work the passion in life, that keeps me going are music, bike rides & going to plays," she adds.

When we ask her who are the women leaders who inspire her the most and pat comes the response-

"The Indian media industry has a pool of talented people and it is important to ensure that this energy is kept going. I feel that the high rate of attrition is the one of the things that really needs to be addressed and alleviated. When it comes to organizational structure I think Mediacom is one of the best places I have worked for, as relations here are more like mentor to mentee relationship, rather than a senior to a junior," she says.

So one more women leader tracked and many more to come, watch this space for some more insightful and straight-forward talk by the women of TODAY. | By Prabha Hegde [prabha(at)adgully.com]