Supari Studios Partners with Asian Paints for 'The Colour Journey' Season 3

Supari Studios has been brought on board by Asian Paints for the third season of the ‘Colour Journey’, as the brand seeks to use interesting content to bring traditional and colourful
crafts from across India under the spotlight. This was accomplished with the aim of telling engaging, relevant, quick, consumable and real stories about sub-cultures and their crafts, by following four photographers from a variety of different backgrounds and styles, using their unique perspectives to capture the four craft. Asian Paints Colour Journey is an exploration of the various patterns and textures which exist through our vast geography coupled with the vibrant colours existing in the daily lives of
people and culture within India.

While previous seasons of the Colour Journey focused on the local crafts and the colour palettes inspired from the various locations, the third season goes a step further by
implementing a complete visual experience for viewers. While maintaining the existing ethos of the local crafts and colours, a distinct visual style was incorporated into each of the
episodes based on the craft, the locations and the photographers’ perspective. Unique graphics, relevant text, dynamic editing and custom designed music tracks were
implemented to assist in this process. In keeping line with the seasons look and feel, a unique teaser was compiled, showcasing the entire journey as an extensive and colourful travel experience.