Surge in the viewership for BIG MAGIC in CI

BIG MAGIC, the regional general entertainment Channel for the Hindi heartland from the Reliance Broadcast Network stable emerges the Numero Uno Channel in Central India with a growth of 22% as per the latest TAM results for the period – week 41-50. With a cumulative audience base of over 1.6 cr, the Channel offers reach and depth like none other, continuing to stay ahead of long established channels like Mahuaa, Dabaang, Sahara Samay, ETV UP, ETV Bihar, ETV MP etc.

The Channel that features locally relevant entertainment, with focus on drama, crime, socio-mytho, game shows and talent shows, has grown steadily, demonstrating tremendous augmentation in reach. The performance of the Channel can be credited to the locally produced shows which ensure relevance, entertainment and aspiration all packaged together.

The Channel which is known to design shows basis intense and local research, ensures programming is devised to meet entertainment demands of the local populace. The Channel’s well tailored programming, when coupled with the extensive marketing initiatives, offers the most effective platform for both national and local brands.

BIG MAGIC, when also clubbed with the region’s No. 1 FM station – 92.7 BIG FM, which boasts of presence across 11 stations in the region, offers unparalleled and an integrated media offering to advertisers.

BIG MAGIC is being distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, reaching approximately 10 million households in the heartland. BIG MAGIC is also being supported with a high decibel integration plan on 92.7 BIG FM, Outdoor, and Mall Activation, play-out seeding in malls, print and local cable.