TATA DOCOMO partners with Canvas M to launch 'Saral Rozgar'

Canvas M Technologies, Tech Mahindra's VAS subsidiary and part of the US$ 14.4 Billion Mahindra Group, today announced the launch of its unique service "Saral Rozgar" with Tata DOCOMO, the unified brand of Tata Teleservices Limited, a leading telecommunications carrier to launch a unique job portal service called Saral ROZGAR. Taking the first movers advantage Tata DOCOMO will be the first operator to offer this service pan India.

"Saral Rozgar", is a first of its kind mobile VAS solution from CanvasM targeted at providing utility based services to bottom of the pyramid , the blue-collar job segment. Using this service, a blue collar job hunter (like driver, maid, supervisor, plumber, electrician, salesman etc.) will be able to create resumes and apply for jobs through their mobile handsets over a simple human assisted voice call by dailing a short code 541410 using their TATA DOCOMO number. On the other hand the service lets a Job Provider access this huge pool of registered Job seekers over WEB (www.saralrozgar.com) or voice & employ a blue collar job worker matching their requirement & criteria. The service also enables both the parties to seamlessly connect with each other by simple click of button on mobile. The service will also enable the vast rural population willing to work in cities to register themselves from their phones & applying for the jobs at their convenience also helping the prospective employers to get better depth and width of talent.

The charges to access this service is priced very economically, Tata DOCOMO subscribers will only pay Rs 10 for 10 days with 25 free minutes of free browsing. A top up option of Rs 5 for 12 minutes can also be availed.

There are more than one hundred categories of job seekers available under this service, which can enjoy the benefits of low cost service; location based opportunity matching; direct interface with job providers through the media that they understand. Saral Rozgar won a National Award for "Excellence in Innovation with Rural Telecom Focus" at the 5th National Telecom Awards 2011 held on the occasion of World Telecom Day on May 17, 2011.

On the occasion of the launch,Jagdish Mitra, Chief Executive Officer, CanvasM, said "As part of CanvasM's focus on minimizing the digital divide, we have developed India's first such platform which combines the features of internet like service on a voice platform, therefore enabling the customer to use search , discovery and market place. As part of that platform, we are launching the first ever job market place service for blue collar workers. With mobile VAS providing huge opportunities across sectors and projected to pace up further, we are confident that with this service, both job-seekers and job-providers will be able to explore the opportunities and benefit out of this unique service solution."

GurinderSingh Sandhu, Head Marketing, Tata Teleservices Limited said "We have partnered with CanvasM to offer job related services to blue collared job seekers. "Saral Rozgar" will provide a huge opportunity for the blue collared workforce in the country to access thousands of job postings with a click from their mobile."