TV this week: Life OK gets to #3 position!
Life OK has finally done it this week. As mentioned in our GEC watch space last week, the channel which was in close competition with the 3rd placed channel Colors has superseded the latter by adding 33 million TVTs and has been successful in displacing it from its long standing no. 3 position. After Star Plus, maximum number of people tune in to Life OK, thus making them the no.2 in terms of reach which is ahead of Colors. The substantial increase in its reach is evident from the increase in its GVTs in week 22. Star Plus ratings were affected as the channel lost nearly 44 million TVTs this week.
Detailed below is the data of the GEC’s performance this week along with previous week’s figures enlisted in the brackets:
Star Plus steady at the top of the GEC chart witnessed a steep drop in viewership this week to record 655 million GVTs (gross TV viewership in million) as against 699 million GVTs recorded last week.
Zee TV which continues to be at 2nd position gained viewership as it recorded 400 million GVTs (last week 387 GVTs) thereby registering a rise of 13 million TVTs
Life OK adding maximum viewership this week registered million 365 GVTs (last week 333 million GVTs) .The channel has jumped to 3rd place and overtaken Colors in the GEC list
Colors Viacom 18 is now at 4th spot in week 22. The channels ratings dipped further as it recorded 347 million GVTs as against last week’s 360 million GVTs
Sony Entertainment Television with a gain of 27 million TVTs has grabbed eyeballs as the channel recorded 340 million GVTs (last week 313 million GVTs) and continues to be at no. 5 in the GEC list.
SAB TV at the bottom of the list at 6th spot recorded a score of 256 million GVTs (267 million GVTs) in week 22 and witnessed a drop of 11 million TVTs
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