TV This Week | Sony PIX leads the genre, Life OK registers viewership growth for No.3 post

This week Life OK, SET and ZEE TV were the GEC’s to witness a rise in viewership, while Colors, Star Plus registered a decline in viewership. Life OK channel grabbed the no. 3 position again.

As the channels are competing against each other, a slight change can be seen in the ranking order this week as per viewership data sourced from TAM subscribers for Week 26, 2014 (22ndJune- 28thJune) for CS 4+, HSM markets.

Star Plus, despite marginal viewership loss is steady atop the GEC chart and recorded 659904 million GVTs (gross TV viewership in million) as against 660737 million GVTs recorded last week.

Zee TV at 2nd position saw a climb in viewership as it recorded 423066 million GVTs as against 400337.

Life OK is back on no. 3 by recording growth of 358113 million GVT’s against 332990 last week.

Colors at no. 4 has recorded 351407 compare to 351470 last week.

Sony Entertainment Television viewership registered growth to record 348733 million GVTs against 297528 and continues to be at no. 5 in the GEC list.

SAB TV viewership showed marginal growth recorded of 279874 million GVTs against 279412 million GVTs last week. The channel is at no.6 in the list.

Following is the market-wise program performance of Hindi Movie channels in Week 26 2014:

Z Cinema declined with viewership 210441 GVT’s as against 217070 GVTs last week; Sony Max registered a drop of 173845 GVTs against  recorded 175084 last week ; &pictures viewership increased this week and recorded 97755 GVT’s as 95725 GVTs last week; UTV Movies ratings picked up even this week as it recorded 84329 GVT’s as compare to 74893 GVTs last week;  Star Gold also showed growth of 187117 GVT’s as compare to 183792 GVTs last week, Movies OK showed declined of 140448 GVT’s as compare to 142870 GVT’s last week. Sony Max2 registered increase as the channel recorded  24304 GVT’s as compare to 19677 GVTs last week.

Mentioned below are the Gross TVMs (Television Viewership in millions) of English Movie channels in Week 26 2014: All India 1mn+ All Day

Sony Pix has turned out to be leader on this board, with leading, prime-time, viewership, prime-time and the top 8 metro charts.

Coming from the MSM bouquet, Sony Pix turned out to the topper of the week with 4.7 TVM, followed by HBO - 2.7, MN - 2.2, SM- 3.5, WB- 2.0, SMAC - 1.8, WM - 0.1 and ZS - 1.1.

Even in the Prime Time space, topping the charts was Sony PIX which registered 1.8, followed by HBO - 0.5, MN - 0.5, SM - 0.9, WB - 0.4, SMAC - 0.8, WM - 0.0 and ZS - 0.2

In the top 8 Metros Sony PIX leaded the charts with 4.1, next in line was HBO-1.8, MN-1.9, SM-2.8, WB-1.5, SMAC-1.5 and ZS-0.8

As far as market share in percentage of TVT’s in Week 26 2014 is concerned - SONY PIX in No.1 holding 25%, Star Movies 19%, HBO 14%, Movies Now 12%, WB 10% and others holding 21%.