Twitter flies at 30,000 feet

Called MySkyStatus, the application take users' flight information, including departure and arrival data, and matches it to Lufthansa's feed of airline traffic. The result: automated tweets or Facebook status messages when flights take-off and land, as well as updates en route.

As quoted in media, "Lufthansa digital agency Profero in New York devised the tool, available for any flight, as a simple way to prove the brand's differentiation, which is its "passion for precision," says Profero North America CEO Wayne Arnold.

Lufthansa plans to support MySkyStatus with a marketing campaign, and it is considering integrating that effort with the booking engine on Lufthansa.com.