Twitter launches its Twitter blue subscription

As Elon Musk and the company work to make Twitter Blue a more substantial source of revenue for the service, Twitter is launching its next major push on Twitter Blue subscriptions. Twitter has now opened up Twitter Blue to users in Saudi Arabia, France, Germany, Italy, Portugal, and Spain. As a result, millions more Twitter users will now have the option to sign up for a verification checkmark. The new Twitter Blue programme appears to have about 300,000 customers as of right now, according to third-party tracking, earning an additional $2.4 million per month and $7.2 million every quarter.
As a Twitter Blue exclusive, Twitter is also planning to bring back an upgraded Spaces/podcast experience. Musk has also suggested that certain users may be able to avoid paying for basic API access when it becomes unavailable next week if they sign-up. If the user wants, they're probably going to be pricey. Twitter wants to encourage Blue sign-up by giving revenue-sharing for advertising that appear in reply threads.
The concept behind this is that if users post engaging tweets, they will be paid for the conversation they spark — but they have to be a Twitter Blue subscriber to get it.
Musk stated that he aims to generate about 50% of Twitter's total revenue via subscriptions when first discussing his ideas for Twitter 2.0. That would accomplish two things: first, if most people sign up, Twitter can utilize Twitter Blue as a method of "payment verification," making accounts without a blue tick more and more likely to be fake.
Additionally, it would lessen Twitter's reliance on advertisements, giving Musk more latitude in his decision-making regarding moderation.
Now, it's just anyone who can purchase it, and since Twitter wants to expand the audience for tweets from Blue accounts, this also implies that the programme is becoming more and more "pay to play" for regular users, with the blue ticks losing functional significance.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media