Twitter removes option to create moments

Twitter has today announced that Moments are no more.
Moments created in the past will still be available, Twitter notes. In 2015, the Moments project was launched with much fanfare just days after former Twitter CEO Dick Costolo resigned. However, the option to create new Moments is now gone, signaling the end of the project.

Moments were marketed at the time as “a completely new way to look at tweets,” with Twitter aiming to make the feature the main focus, as a way to show off the best of what Twitter has to offer without having to know how the app works, or know who to follow.

Moments was a highlight reel of the top daily stories curated by Twitter’s news team. But while the initial response to the option showed some promise, Moments usage and interest has declined over time.

In 2017, Twitter reversed course and replaced the Moments tab with Explore, a more comprehensive discovery surface for trending tweet content. The experiment ended the following year when Twitter disabled the ability to create moments on mobile, at least as a focal point for the app.
Nevertheless, Moments remained available on the desktop for some time, offering the possibility to summarize tweets, say, Twitter chats and highly tweeted events, using dedicated highlight packages.
Even though not many people are using them.

Due to minimal usage, Twitter also eliminated the ability to embed Moments in March. The majority of Twitter's curation crew was then dismissed during the recent round of mass layoffs that followed Elon Musk's acquisition.

As part of Musk's "Twitter 2.0" plan, the platform is now sharpening its focus on subscriptions and payments. Other components, such as its publisher partnership programme for Twitter Blue, its COVID misinformation policing, and its podcast audio tab, have all been eliminated.
Again, from a practical standpoint, the impact will likely be minimal, but it’s another element of the app that will head to the digital graveyard, along with Fleets, vines, Periscope, and other features.

Perhaps, just maybe, Elon Musk is the person to accomplish it. It's quite limiting, but there's more to learn than what can be seen in tweets alone.

Either way, Moments won’t be part of that future.


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