Uninor celebrates Holi with 100 kids from the Dreamz Home Orphanage

Using the festival of colours to brighten up the lives of kids, Uninor today organized a Holi Celebration with 100 children from the Dreamz Home Orphanage. The company organized a special program "Holi Ke Rang, Uninor Ke Sang' at St. Xavier's Institute of Engineering at Mahim where kids got a chance to express their creativity and let their hair down. Joining in the fun was dancing sensation and celebrity Yana Gupta.

As part of the program Uninor gave away school bags, drawing books, and a set of crayons to the kids who were excited about receiving their gifts. The kids also got a chance to express their thoughts and feelings on canvas, as they together with Yana Gupta and Uninor executives painted a smorgasbord of colours and images depicting what Holi means to them. Uninor also gave these kids a chance to shake a leg with Yana and organized a DJ who belted out popular Bollywood hits and remixes; Yana took this opportunity to show the kids some of her new dance steps! The bright smiles on the faces of these children were hard to hide as yummy snacks and refreshments were served to them, charging them up for another session of dancing with the lovely Yana Gupta and Uninor employees!

Speaking on this occasion, Olav Sande, EVP Western Circles, Uninor said, "At Uninor, we put People First, and Holi as a festival is all about people and coming together to celebrate. The spirit of Holi to is contagious and I think nowhere is it more visible than on young kids as they go about splashing colours. We felt Holi was a great opportunity to brighten up these kids day by letting them unleash their creativity and also give them an opportunity to celebrate it with a well known face like Yana's. If their smiles are anything to go by, I think we succeeded in spreading some of the joy that the festival of colours is known for."

As a part of the Holi celebrations, Uninor also organized a clothes Donation drive between 15th March to 20th March where people can walk up to any Uninor store in Mumbai and donate clothes, books or shoes. All items collected during the drive will be given to the Social Development Centre ' an NGO managing street children, visually impaired and mentally challenged children and Dreamz Home Orphanage. An SMS alert was sent by Uninor to its entire subscriber base encouraging them to join in the celebrations of Holi by participating in this noble cause.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing