Unveiled: What is Trending Now in India – Lessons in business resilience

The dictionary defines ‘Trends’ as a general direction in which something is developing or changing. Every day in the last two years during the pandemic period was like a Masterclass – where we faced and learnt to navigate through unprecedented times. It was a reboot we weren’t prepared for, but had to undergo.

TRENDING NOW is Adgully’s annual feature, where we present the strategies and views of a cross-section of industry leaders as they go about reclaiming lost time and market opportunities and build for a stronger future, armed with the lessons of the pandemic period.

Trending Now 2022 is presented by News Nation. The e-book is live now and can be accessed here.

Over the last few weeks, Trending Now has been bringing insights from industry leaders on how their organisations geared up to seize the opportunities in 2022, break through the Covid disruptions and find growth and remain resilient.

Leaders of the industry have been generously sharing their views and insights on the emerging trends and how they would dominate in the coming times. Several strategies that have become the norm today – from blockchain, programmatic, to a more empathetic business outlook to a totally immersive online world – all had once been the emerging trends which are Trending Now.

Adgully’s TRENDING NOW has always been future focussed, as that is a fascinating area to always look forward to and we have with us in this journey the best in the business to serve as our guides and navigators. However, it is not your conventional crystal ball gazing and plain vanilla trends forecast, but a curation of experiences and pragmatism laced optimism.


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