WhoisSRKnow generates 2.5 million impression on Twitter

Dishtv provides the widest HD content across genres and Maximum  TRU HD Channels in the country thus  making it the leader in HD category. This was the brief given to their latest campaign and who better than Shah Rukh Khan whose name is synonymous with perfection to play the role for the said campaign.

The objective of the campaign which will be on air for a month is to create awareness about Maximum truHD Channels only on DISHTV. It also aims to drive conversations around SRK ‘s new avatar and create curiosity among the audience as to who he could be playing this time.

Being a true perfectionist, this time around SRK has portrayed the role of an HD Inspector. Charming, super-energetic and a workaholic are words that have been used to describe SRK innumerable times. But there’s another side to SRK that he takes very seriously. Each time that he steps in front of the camera, he needs every frame to be nothing less than flawless. It is this side of SRK that we will be introduced to audiences as he sports an elegant moustache and dons the role of an HD Inspector for DISHTV’s upcoming campaign that promises Maximum tru HD Channels.In the new campaign for DISH truHD+, the High Definition product from DISHTV, SRK goes behind the scenes to ensure that nothing imperfect reaches his viewers. The campaign created by McCann, Delhi will feature three TVCs, set on the making of TV programs across genres (Daily Soaps, Movies and Wildlife documentary). In each film SRK will be playing the role of the demanding HD Inspector with an eye for detail. 

The teaser phase of their latest HD campaign ran for three days  on digital platforms .Since SRK was donning a new look for the campaign, the entire activity was constructed around his look and centred around asking the consumer  #WhoisSRKnow with complete digital surround.
The platforms chosen for the activity were Google Display Media, Facebook  and Twitter. During the pre launch activity over a period of three days i.e. 6thMay – 8th May 2013 the campaign Whois SRKnow received 2752 mentions generatin 2.5 million impressions on Twitter alone.
This campaign will be widely present on TV, print, digital and on-ground and 360 activations.

To sum up the highlights of the campaign :

• The campaign generated 21 million impressions with over 3000 entries from SRK fans who took part in #WhoisSRKnow
• The DishTV trended across India and was visible on TrendsmapIndia
• Twitter activity over the 3 day period generated over 2.5 million impressions alongwith 2752 mentions