Airwick launches automatic room freshener 'Airwick Freshmatic'

Airwick Freshmatic spray bursts out fresh fragrance automatically at pre-defined intervals. Timer on the device lets you chose the spray intervals 10 mins, 28 mins and 32 mins as per your comfort. Airwick Freshmatic is being offered with three fragrances: lavender, sandal and rose.

Chander Mohan Sethi, Chairman & Managing Director South East Asia, Reckitt Benckiser India says, "Keeping up with the trend of innovation, Reckitt Benckiser has launched an automated Air spray. This has been based on a sharp understanding of consumer needs and fragrance preferences. Fragrances are very personal to individuals some like them strong and others like a mild lingering in the air. Thus Airwick Freshmatic leaves the consumer with a choice of the level of fragrance in their home".

Airwick has always been at the fore-front when it comes to providing consumers a unique and relevant way of freshening their homes. Other unique products under Airwick range include Airwick Electrical room freshener and Airwick room sprays

Air care category, pegged at more than INR 150 crores, is still in its nascent stage, but has seen aggressive growths of nearly 30%. Airwick launched in 2008 brought the sleeping category alive with media investments and made this category exciting. Air care is further expected to witness the entrance of several more new players and products over the period.