FoxyMoron to execute digital campaign for Maybelline

At a colorful evening filled with super stylish nail fashion, Maybelline New York along with brand ambassador Alia Bhatt launched ‘Color Show’, its most-awaited range of nail colors in 40 irresistible shades. The world’s number 1 make-up brand once again presented a new product that imbibes all the core values of the brand – to be fun, edgy and fashionable.

This winter, Maybelline New York invites its fans to witness a spectacular show of which 40 unique and different shades will make appearances across 80 days.  FoxyMoron will launch the Color Show across Maybelline’s digital platforms Facebook, Twitter, Instagram that will showcase a range of shades for every mood. From edgy metallic to stunning pop shades, consumers can pick from funky colors like Downtown Red, Midnight Taupe, Mint Mojito, Lavender Lies to Pink Voltage to make a fashionable nail statement this season with Color Show.

Fans will get an opportunity to experiment with Nail Art combinations and Maybelline will educate them about how they can get the ‘complete look’ – right from shoes, accessories to match with their preferred shade. The campaign will also include ‘Do It Yourself’ nail art videos for the latest nail art trends. An exciting facet to the ‘Color Show’ is the introduction of an application that will get fans to try all the 40 shades with varied nail art patterns!

Commenting on the new campaign, Mr. Satyaki Ghosh, Director of L'Oréal Consumer Products Division said, ‘Maybelline is an innovative brand that loves its consumers and assures to give them something new and exciting all the time. With the launch of the Color Show range, we hope to once again do something different for our consumers and engage them as much as possible with the brand.’

Leena Shoor, Marketing Manager, Maybelline New York said, ‘Maybelline as a brand understands the needs of the young Indian girl and continuously introduces products that are innovative and exciting. With Color Show, Maybelline brings to India the hottest shades from the catwalks of New York, shades that are extremely fashion forward and yet very accessible. Using the Color Show range and nail art inspirations that will be shared by Maybelline, girls can now get runway ready nails whenever they please. Maybelline is all set to bring a new nail revolution to India by making nail paints a must have accessory.’

Harshil Karia, Co-founder & Online Strategist, FoxyMoron said, ‘The Color Show is an innovative and interactive way to introduce the entire new color range of nails paints on offer by Maybelline New York. This is an opportunity for fans to experiment with their nails like never before! Maybelline is a fore runner in the make-up category so it only seemed fitting to create a campaign that allows fans to score high on the fashion meter with their favorite brand.’