Publicis Beehive wins Integrated communications mandate for Storia Foods
Storia Foods & Beverages, a budding entrepreneurial venture in the natural foods space, has set its sight on establishing a firm grip in the Indian food market with its multiple offerings. To give flight to its much coveted dream, the company has roped in Publicis Beehive to manage its entire communications mandate.
The agency was shortlisted after a multi-agency pitch and will manage the entire communication mandate including advertising, brand activation, digital and media. The agency was chosen for articulating a sharp and forward-looking communication plan that seeks to establish Storia Foods as the go-to brand for its multiple natural offerings.
A relatively new entrant in the natural foods arena, what makes Storia Foods a brand to watch out for is its commitment to create products that are natural, full of goodness and promote a healthy lifestyle. It is driven by the philosophy that food is much more than a means to sustain life; it is a means of sharing, caring and bringing people together. Storia finds its roots in celebrating these moments of togetherness and turning moments into bonds of a lifetime.
Sharing his viewpoint on his plans for the Indian market and also on appointing Publicis Beehive as its communications partner, Vishal Shah – Founder & Managing Partner, Storia Foods & Beverages said: “It is important that we have a deep understanding of our consumers, how we want our consumers to perceive us and what feeling we want to leave them with. Today’s society is moving rapidly and brands have a small window to interact with their consumers and create an impact through their products and communication. It was thus important for Storia to invest in a partner who could communicate these brand values and create a feeling of belonging for our consumers and Publicis Beehive fit the bill seamlessly. They understand our brand vision and culture and there is immense trust that they will nurture our brand as well as we do.”
Expressing a similar sentiment, Paritosh Srivastava, COO – Publicis Beehive said: “Partnering an upcoming and entrepreneurial brand like Storia Foods & Beverages presents both an opportunity as well as a challenge. Opportunity lies in leveraging our integrated strength to put our best foot forward in terms of creative, media, digital and activation. The challenge is the trust and responsibility entrusted by Vishal and team upon us to make Storia a success in a tough environment. It’s a great product and we hope that together we will create memorable communication that will result in disproportionate trials and awareness.”
As a new-age brand, Storia lays great emphasis on making products that are healthy and natural. There are absolutely no artificial colours or artificial flavours added. Instead, all products are made in a way to keep them as close to their natural state as possible, while also ensuring that there is minimum loss of nutrients in the process. What consumers end up with is a healthy, natural and wholesome product that they are better together with.
The agency is currently working on the first communication message which will be rolled out shortly.