The East and North-East markets have a flourishing ecosystem of their own, which includes their unique lifestyles, culture, language, tradition,....
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced a significant....
Amidst the ever-evolving digital advertising landscape, Concept Group, India's largest independent agency network, has partnered with Numb3r Impact....
In today's digital age, digital ads are the ultimate way for businesses to connect with their target audience and make a lasting impression. With....
Digital advertising is not without its pitfalls; it is fraught with challenges like ad fraud (click farms, bots, domain spoofing, etc.), and the lack....
Mr. Vivek Malhotra, Group CMO, India Today Group, has been elected the new Chairperson of the Digital Advertising Council (DAC), which functions....
Authored by Manini Contractor, Strategy Director, Excellent Publicity Technology is undoubtedly a blessing in today’s modern world,....
HSBC Mutual Fund has unveiled SIP Hai #FaydeWaliAadat, a digital, investor education campaign, that highlights the transformative power of SIPs in....
Momentus Digital has announced their expansion in the Middle East market with the opening of a new office in Dubai. This move is part of the....
Astral Ltd. is thrilled to introduce a captivating digital advertising campaign showcasing the revamped TruBuild brand. This campaign underscores the....
Along with the Knowledge Seminars and panel discussions, Goafest 2023 is also holding a series of Masterclasses with industry leaders. Held on Day 2....
In a UK first, advertisers on Channel 4’s streaming service are set to take part in an experiment to see if fewer adverts from a single brand,....
To celebrate World Backup Day, which falls on March 31st, Western Digital has launched an exciting digital campaign “Backup Effortlessly”....
PubMatic and Silverpush have announced a strategic partnership that will enable brands and advertisers across APAC to better connect with their....
Digital Ad Insertions saw a rise of 52% in Y 2022 over Y 2021. Looking at the digital ad insertion for the last five years, Y 2022 witnessed 58%....
It’s time to review the most significant industry developments as the year 2022 draws to a close. Adgully is reviewing the year 2022 for the....
New Comcast Advertising Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital....
Authored by Jay Rathod, Founder, Koffeetech Communications. Integral Ad Science's (IAS) latest survey, titled ‘Festive buying goes digital in....
As consumers turn to the nearest screen to do their holiday shopping, advertisements certainly play a part in helping them research products and find....
Flipkart, India’s homegrown e-commerce marketplace, has strengthened its communication as a trusted e-commerce partner for millions of....
Mitsubishi Electric is a Global Leader in Electric and Electronic Equipment for Residential, Commercial and Industrial use. Mitsubishi Electric....
The digital media segment grew 29% to reach Rs 303 billion in 2021, which does not include Rs 117 billion of ad spends by SME and long-tail....
India is a dynamic market; in terms of page views, it is the second largest. India's market has had a tumultuous path; it is highly fragmented and....
GroupM’s annual report on the advertising and media industry, ‘This Year Next Year’ 2022, highlights the recovery seen as India and....
Just when we thought that things are opening up, getting better things have started curling up a bit again. Nevertheless, it is just a phase where we....
With the year drawing to a close, Adgully has been doing a recap of all the major developments across M&E, Advertising, Digital, Marketing,....
Inshorts, India’s #1 English news app, recently concluded a highly engaging ad on the app that was a part of Cadbury’s Cookie-Clipse....
The challenge was simple for Namaste India Dairy, one of India’s leading brands. How do you make the consumers in Northeast India and Bengal....
This Diwali is the first homecoming in a while for many. While uniting with loved ones will bring joy, it’s also the realization that freshly....
HDFC Bank has released two films for its credit card portfolio. The films conceived by Kinnect focused on how one can do more with their HDFC Bank....
In their latest Diwali campaign, Candere by Kalyan Jewellers has caused a stir around the negative catchphrase #BaateinTohHongiHi by beautifully....
JK Lakshmi Cement, a renowned and well established cement company has recently unveiled a new campaign “AaStrengthDikha'' on the new season of....
Castrol, India’s leading lubricant company, has launched the fourth edition of the country’s largest and most awaited mechanic skilling....
With the world marking Cybersecurity Awareness Month this October, YES BANK kicked off its cybersecurity campaign on social media, focusing on the....
Lifestyle, India’s leading destination for the latest trends, has launched an all-new festive collection for Diwali. What’s unique about....
Taking the conversation ahead on Father’s Health, Future Generali India Life Insurance Company Ltd (FGILI) launched its 360-degree brand....
If there is any lesson to be taken away from the past two years, it is that health truly is wealth. The brand is centered around and driven by the....
BBDO Guerrero won the Grand Prix for Design (Packaging) with The Dissolving Bottle at the Kinsale Shark Awards 2021, making it the first ever....
DCMN, the international growth marketing partner for digital brands, worked with Truecaller, the leading caller ID and spam blocking app, to launch....
Morepen Laboratories Limited, a leading healthcare company, roped in versatile performer and ace Indian actor, Boman Irani in an all-new brand....
Games24x7, India's largest multi-game platform has launched a stimulating new campaign for the upcoming ICC T20 World Cup, on its fantasy sports....
PhonePe, India’s leading digital payments platform launched regional brand campaigns to build awareness and drive preference for its offerings....
Fujifilm India, the visionary leader in innovation and technology, launched a series of digital ads signifying the importance of capturing moments....
There is a saying that ‘Sharing and Giving are the ways of God’. On the occasion of Bijoya Dashmi, Dabur Honey announced a new CSR....
BSC Women, a spin-off of popular men’s grooming brand Bombay Shaving Company, has entered into an audacious partnership with one of....
redBus, India’s largest online bus ticketing platform, announces the launch of a pertinent ad campaign at the start of the festive season amid....
Ahead of the high-octane and eagerly anticipated India-Pakistan clash in the ICC Men’s T20 World Cup 2021 on October 24th, Star Sports, the....
Oman, has marked its spot in the world of cricket as the country is co-hosting one of the biggest events in the region – The ICC Men’s....
eBay, a global commerce leader that connects millions of buyers and sellers, today launched its seller-driven marketing campaign ‘Sirf Local....
In Nepal, Dashain is not just a cultural occasion but it is also a time of a year when the whole family comes together to celebrate and enjoy their....
As the country readies itself to immerse in the grand annual five-day celebration of Durga Puja which pays homage to the goddess Maa Durga, Elegant....
Voltas Beko Home Appliances Private Limited (Voltbek) - a JV between India’s No. 1 AC Brand, Voltas and Europe’s leading consumer durable....
Bike Bazaar, India’s first two-wheeler ownership-ridership life cycle company today announced the launch of its first brand campaign to help....
Pizza Hut today unveiled its bold new brand platform called ‘Dil Khol Ke Delivering’ to let everyone know that Pizza Hut doesn’t....
In its endeavor to constantly push the envelope, Simba Craft Beer today announced its new single, Simba Drop #1 ‘Abbe Chal’. Created by....
In its latest television and online campaign, Croma, India’s first omni-channel electronics retailer today launched a series of short....
Stories of sports icons inspire the crowd, but what inspires these champions? In a new social media short film by India’s most loved ice cream....
This festive season, Walkaroo, a leading Indian fashion footwear brand, has launched this integrated marketing campaign, “Walk More.....
One of the most respected and trusted brands for Lighting, Fans, Home Appliances, Steel Pipes, and PVC pipes in India, Surya Roshni has rolled out a....
Livpure, a leading manufacturer of water purifiers, air conditioners, and an array of sleep and wellness solutions, has launched its first ever....
Spreading cheer in the festive season, Tata Sky, India’s leading DTH operator and Pay TV platform has rolled out its new Maharashtra- focused....
Upstox (also known as RKSV Securities), one of India’s largest online investment platforms, this Indian Premier League (IPL) season as part of....
JK Cement Ltd., one of India’s premier cement companies, has been an integral part of the country’s growth story, delivering unsurpassed....
A reporter out to uncover the truth, a lab technician explaining the science of sleep and in the midst of it all is the biggest sleep influencer....
Leading global lifestyle brand, Nautica, today launched a digital ad campaign in India, with Arjun Kapoor as the face of the brand highlighting its....
As a brand that places progressive parenting at its core, Cadbury Bournvita, India’s favourite malted food drink and a legacy nutrition brand....
The most festive time of the year is upon us and Havells is all set to perk up the ongoing festivities around Dussehra and Diwali. On its third year,....
Enrich, India’s largest home-grown beauty services chain has launched a video campaign; #CelebratingYou. This campaign launches the....
ONLY is proud to celebrate its ethos of individuality and women empowerment with the launch of the “The ONLY Thing I Want is Everything”....
CoinSwitch Kuber, India’s fastest growing crypto platform with the largest user base, today announced the onboarding of Bollywood superstar and....
Policybazaar.com, the online portal operated by Policybazaar Insurance Broking Private Limited, released its new digital film, centered around the....
MAC customers often swatch multiple lipstick shades before they make their final purchase. Owing to the pandemic and its significant impact on....
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) unveiled a very special film to encapsulate the emotions of millions of Indians who are....
Reliance Jewels, India’s fastest growing jewellery brand has carved a niche for itself by paying homage to India’s rich heritage. The....
Tanishq, India’s most trusted jewellery brand, has unveiled the much awaited Diwali campaign, Utsaah, with the onset of the festive season. ....
LISSUN- a startup offering end-to-end mental wellness has announced a new digital campaign to create awareness around mental health, titled –....
QuackQuack, one of India’s primary dating apps, announces crossing a 14 million mark on the platform. Speaking in a language that Indians would....
Nobel Hygiene’s Friends, India’s Number 1 disposable adult diaper brand, today launched an audio campaign on International Day of Older....
Continuing ahead with its brand promise of Milkar Life Aage Badhaein, that aims at fulfilling customer needs at different stages of life, PNB MetLife....
Today, GSK Consumer Healthcare, one of the leading consumer healthcare companies, announced the Sensodyne Sensitivity & Gum portfolio launch in....
Digital advertising is the new norm nowadays and as compared to other methods, it is the fastest growing marketing channel that has currently no....
With a promise of safeguarding its users from spam, scam and keep offering hassle free communication, Truecaller, the global platform for verifying....
With the festive season round the corner, it’s time to usher in India’ hottest fashion sale –The AJIO Big Bold Sale. This time,....
IDFC Mutual Fund, one of India’s leading mutual fund house announced the launch of its latest TV commercial (TVC) for its pan-India investor....
7UP, the refreshing clear drink is all set for Durga Puja celebrations in West Bengal with an all-new limited-edition festive pack featuring curly....
Hindware Appliances, today, announced the launch of the first phase of a new multimedia campaign for its IoT, voice, and gesture-enabled range of....
Britannia Treat Wafers has launched a campaign for their new variant Britannia Treat Stix. The premise of the film is based on the irresistibility of....
Taproot Dentsu (A dentsuMB Company), the creative agency from the house of dentsu India, has launched a new digital campaign for the Oppo F-series....
Known for its rich culture and heritage, India’s festive season marks the beginning of celebrations, bringing families together. There has been....
OPPO, the leading global smart device brand, today announced the launch of its Special Editions this festive season. The product line-up includes the....
Peter England, a leading international menswear brand from Aditya Birla Fashion and Retail Limited, launches an innovative and unique campaign called....
Amping the content game, Tata Sky one of the leading content distribution and Pay TV platform in the country has introduced a new platform service -....
Martin Sorrell's S4 Capital (SFOR.L) has struck a deal to buy Zemoga, a technology services company that provides a new route for the rapidly growing....
India’s new age fintech brand, Uni Cards, in association with Dentsu Webchutney (A dentsuMB Company), has launched its unique proposition with....
Child marriage is a long-standing problem in India. The COVID-19 pandemic has only worsened it. Long stretches of school closure, isolation from....
Switzerland Tourism's new ambassador Roger Federer features in the organisation's latest film. He's joined by legendary actor and Oscar winner Robert....
Indians, in general, prefer traditional drying methods like using a clothesline or just drying clothes in the open, making dryers a nascent category....
Samco Mutual Fund launches its first-ever brand campaign to promote the mutual fund’s Stress-Tested Investment framework called....
You’d think that it doesn’t get any cooler than “viral”, but Mountain Dew Ice and its latest meme-fueled campaign beg to....
Maruti Suzuki India Limited, introduces ‘Kam Se Kaam Banega’, an integrated campaign to celebrate three decades of leadership in offering....