Singer India unveils Independence Day campaign

Singer India, a leading and highly trusted brand in the sewing machine category and the home appliances industry, is proud to announce its celebration of the 77th Independence Day through the #ThreadsofTriumph campaign. This initiative is a testament to our deep-rooted pride in India's art, culture, innovation, and development over the past 77 years.

 With a diverse and unique art platform, Singer India embodies the spirit of our nation's progress and the rich textile of its heritage – a beautifully crafted coaster adorned with intricate embroidery highlighting some of India's most remarkable achievements. The coasters made by the students at the Singer India skill centers not only symbolize the strides we have made as a nation but also serve as a testament to the dynamic development in the sewing industry.

 The coasters mark the milestones that India has achieved over the past year – from technological advancements to space exploration, from economic growth to cultural prominence.

Commenting on this initiative, Rakesh Khanna, Vice Chairman and Managing Director of Singer India expressed,” As we embark on this remarkable journey on the eve of Independence Day with the #ThreadsofTriumph initiative, where we celebrate and showcase the milestone achieved by our nation, with a vision of individuals bringing together stitching for a seamless tomorrow.”

Let us join hands in commemorating our nation's achievements and the unwavering spirit that binds us together as we celebrate this 77th Independence Day.