Unibic celebrates Independence Day with nostalgia & joyous collaborations

Unibic Foods India Pvt. Ltd. is delighted to announce its collaboration with schools to celebrate this year’s Independence Day. As a part of the aptly named initiative #PassThePride, Unibic joined hands with schools to rekindle the spirit of Independence Day celebrations that were once an integral part of every student's life.

 Vox Pop: Rekindling Fond Memories

The campaign commenced with a captivating vox pop teaser. People from different walks of life were asked a simple yet profound question: "When was the last time you celebrated Independence Day?" The responses were touching, with many recollecting their childhood memories of celebrating this patriotic day at school.

 Celebrating Freedom with Unibic Cookies

#PassThePride campaign showcased the auspicious morning of Independence Day, with students gathering in their school grounds for a flag hoisting ceremony, march-past procession and patriotic speeches, striking a chord of nostalgia that resonated with both the older and younger generations. Additionally, Unibic distributed cookies to students, adding a touch of sweetness to the festivities.

 #PassThePride campaign brought back the joy and innocence, patriotism and camaraderie associated with Independence Day celebrations from years gone by. This heartwarming campaign was designed by Unibic’s digital agency, Big Trunk Communications.