CARWORKZ – A trusted car servicing app empowering customers with right information
CARWORKZ, the technology enabled workshop discovery platform, a part of the US $ 17.8 billion Mahindra Group, today formally announced the beginning of its operations in Mumbai. An intrapreneurial venture of the Mahindra Group, the Multi-brand car service aggregation platform will empower car owners with the right information to choose the right servicing option for their car at the best price.
During the beta testing phase, CARWORKZ has already brought into its fold over 1000 workshops and 5000 registered users.
The start-up aims at increasing its footprint to five cities in the calendar year, building a user base of 1 lakh car owners and supporting over 4500 workshops.
CARWORKZ addresses the challenges faced by today’s well informed, cost-conscious car owners, and fills the void created by the lack of transparency regarding service needs of a car, the servicing options available and pricing. This platform will allow car owners of all brands, to not only find their nearest workshop but also compare services offered by a workshop and the charges for those all at the convenience of a few clicks on their smartphone. Customers can also benefit from the ratings and reviews by fellow car owners, to make well-informed car servicing decisions.
Speaking about the platform, Tarun Gupta, CEO, CARWORKZ, said, “An intelligent platform, CARWORKZ is designed to offer complete peace of mind to a car owner looking for a reliable servicing option. The app aggregates information on all kinds of workshops, from Authorized Service Centres (ASC), Multi-Brand Chains (MBC) and Independent Garages (IG). What sets CARWORKZ apart is that the workshops that feature on the platform are listed after a profiling exercise to authenticate their services and existence. The Ratings and Review feature also provides users the benefit of learning from the experiences of other car owners like themselves. We are also working towards a unique Carworkz Assurance program to ensure quality standards for services booked through the platform. Additionally, in our bid to work at both ends of the spectrum, we will also provide listed workshops with a digital presence, and support them with their back-end operations.”
The biggest strength of CARWORKZ is that it comes from the Start up Garage of the Mahindra Group. With access to multi-disciplinary mentorship within the Mahindra Group and the experience, knowledge and physical network of Mahindra First Choice Services, CARWORKZ is uniquely placed to introduce global best practices to create a transparent ecosystem that will bring together workshops and car owners on a digital platform.
With most millennials spending considerable time on the digital platform, it has become imperative for workshops and garages to have a digital presence, to acquire new customers and grow in a competitive environment. CARWORKZ will also support workshops in their backend operations by providing them easy access to quality Spare parts, affordable IT solutions, and skill development programs.
According to industry estimates, the car after-sales service market is pegged at INR. 30,000 crores and is expected to grow to around INR. 40,000 crores by 2020.