EMVIES'12: A musical day 2 during case study presentations

The second day of Emvies 2012 was no less than the first day. The categories that presented their case studies on 24th August were: Best Media Innovation - Ambient media, Best Media Innovation - branded content, Best Media Innovation - digital (search), Best Media Innovation - digital (mobile / hand held devices), Best Media Strategy - consumer durables, Best Media Innovation – radio, Best Media Innovation – print and Best Media Innovation - digital (display).

 

The presentations like Pinnacle’s Cadbury Celebrations - Celebration Airways, Lodestar UM’s Fanta - Orangie Holi Masti, Vizeum’s MTV - MTV Unplugged Radio, Mindshare’s Bru Gold - If Mornings Had An Aroma, It would Be Coffee; Madison Media Infinity’s Saffolalife - Its My Hearts Birthday were appreciated a lot by the viewers.

 

And what better than music to end such an exhaustive day! The day closed with some amazing and mesmerizing songs and performances by the 'creative brains' of the industry. The shortlisted categories under the most entertaining property of Emvies, ‘The Band Baja Awards’, showcased the best of musical talent amongst Media Agencies and Media companies. The categories were: Best Band Performance, Western – any genre, Best Band Performance, Indian – any genre, Best Solo Performance, Western – any genre and Best Solo Performance, Indian – any genre. Some of the performances like by Radio city, Mediocomm, Mindshare along with others were applauded and appreciated by the very encouraging audience.