McCann Erickson bags the creative duties of Srei Infrastructure

Shortly after celebrating about winning the BIG CBS account, McCann Erickson has now got another big reason to continue with the celebration. The agency won the creative account of Srei Infrastructure- "a holistic infrastructure institution". The account size is reported to be worth Rs 15 crore.

The three agencies who had caught the client's eye were Lowe Delhi, Ogilvy Delhi and McCann Erickson. However, McCann Erickson beat the two agencies and bagged the account. The pitch happened in Delhi, and Lowe Kolkata was the incumbent agency.

Srei's business includes infrastructure equipment leasing and finance, infrastructure project finance, advisory and development, insurance broking, venture capital etc. First Indian infrastructure institution to be listed on the London Stock Exchange, Srei has 71 offices across India and three offices in Russia.