It's easy to justify tossing our wrappers when there's no bin in sight. What’s harder is holding onto those wrappers till you find a dustbin!....
Britannia NutriChoice, one of India’s leading biscuit brands today announced its foray into health-tech with its NutriPlus app. The NutriPlus....
What’s the hot trend today? Shackets? Cargo pants? Denims on denims? Myntra, the home of trends - is turning the trend game upside down and....
Britannia, one of India’s leading foods and beverages companies in collaboration with its innovative partner agency, Mindshare, is proud to....
Britannia, India’s leading biscuit brand launched a campaign which encourages a hunger for sports beyond India’s favourite religion -....
India’s No. 1 TV channel - Dangal TV, is proud to announce the Dangal Family Awards 2024. This glittering ceremony will be a celebration of....
In a significant move within the corporate sphere, Sachin Tandon, a seasoned general management professional, announces his new position as Executive....
Britannia Marie Gold, one of India’s leading biscuit brand launched HerStore, a unique digital ecosystem for women entrepreneurs. HerStore is....
Britannia Treat Croissant under Britannia Industries Limited, India's largest bakery foods company, has set the stage with the launch of its....
Britannia's beverage brand Winkin’ Cow is adding a splash of joy to this year's Pongal celebration with a delightful campaign designed to....
Britannia Industries has appointed Shree Das as the Head of Social Media and Public Relations. Das announced her new role on LinkedIn, expressing her....
In 2023, advertising campaigns moved beyond mere product promotion; they transformed into potent conduits of emotion, empathy, and societal....
Organized annually by The Advertising Club in association with BRAND EQUITY, the M.Ad Quiz is a prestigious Corporate Quiz focusing on business,....
Nandita Kamath has been appointed as the Chief Marketing Officer (CMO) at Britannia Bel Foods Pvt. Limited. She announced this on her LinkedIn....
This World Smile Day, McCann Worldgroup India has partnered with Britannia Good Day, India's largest cookie brand, to unveil a heartwarming 'Cleft....
Britannia Bourbon, India's original chocolate crème biscuit, is taking chocolate indulgence to a whole new level with its exciting product....
On International Coffee Day, Britannia, one of India’s most loved food & beverage brands, is venturing into the metaverse with the grand....
Britannia Milk Bikis has remained a constant companion to kids offering both nourishment and taste for decades. For its latest campaign in Tamil....
Britannia Timepass just launched an entertaining advertising campaign that surely strikes the humorous chords. Developed by Lowe Lintas Bangalore,....
Bollywood's dynamic Superstar, Ranveer Singh, has teamed up with Britannia NutriChoice, the segment leader in its category, to launch an inspiring....
Britannia's legacy in India spans over 106 years, its roots and history firmly rooted in Indian soil. On the 77th anniversary of the country’s....
Britannia Milk Bikis launches ‘Anaivarukkum, a region-specific campaign, celebrating Tamil Nadu’s rich linguistic diversity and regional....
Britannia Bel Foods Private Limited, a joint venture between Britannia Industries Ltd and French company Bel Groupe has unveiled the new brand....
Britannia, one of India's most loved biscuit brands for over 100 years, has collaborated with Schbang to transport audiences into the magical world....
GroupM's Motion Content Group and Mindshare India, in partnership with Britannia Marie Gold is excited to announce Britannia Marie Gold My StartUp....
Britannia Marie Gold brings the first-ever television show to fund aspiring women entrepreneurs in West Bengal. ‘Britannia Marie Gold My....
Britannia 50-50 returns with another unforgettable advertising campaign, striking the perfect humorous chords. Developed by Lowe Lintas Bangalore,....
Britannia, the largest bakery foods company and pioneer of sliced bread in India, has launched Millet Bread that contains zero added maida. Packed....
Britannia's beverage brand Winkin' Cow has released a new television commercial for its Thick Shakes line. The TVC, conceptualised by McCann....
Britannia Marie Gold, the third largest biscuit brand in India, has released a thought- provoking film a day after Women’s Day. The film titled....
Britannia’s much loved choco-filled cookie brand Pure Magic Chocolush has launched its latest campaign ‘Live This Moment’. The new....
Women entrepreneurs play a crucial role in driving economic growth and development; however, women founders receive no more than 1.5% of total....
What would Ashwagandha look like? Should Chia Seeds wear a headband? Can Tulsi Aunty be a boxer? Such are the questions a team ends up asking....
Britannia Marie Gold introduced a crowdfunding initiative in Tamil Nadu to support five Women entrepreneurs across the state, and garner more capital....
On World Diabetes Day, Britannia NutriChoice launched a first-of- its- kind service that democratizes access to nutrition for people with diabetes.....
Britannia Bourbon’s latest AR-based #BourbonFootballFriends campaign that went live a month ago concluded with much swagger by hosting the....
Britannia Industries Limited, India's largest bakery foods company, has forayed into the Western Snacking space with the launch of the all-new Treat....
Britannia Bourbon has launched an innovative, AR-based campaign that captures a key passion point of the youth – Football, and gives consumers....
Britannia Industries has appointed Rajneet Kohli as chief executive officer and executive director, and elevated Varun Berry to the post of executive....
The country’s largest cookie maker, Britannia Industries launched a series of TVCs under its flagship brand, Good Day! The brand synonymous....
Kantar India released the 10th anniversary edition of its annual Brand Footprint report today. The report ranks the Most Chosen FMCG Brands based on....
Ever wondered what your favourite cookie would taste like with the richness of four nuts, Hazelnut, Cashew, Pista and Almond, all at once? Britannia....
Coffee is loved by millions across the world, but does coffee truly have a perfect partner? Wondering why the country’s largest Bakery Foods....
Britannia Bourbon released its spirited new campaign bringing on board a new Gen Z BFF gang with three of India’s U19 Cricket World Cup....
Britannia Industries Limited, India’s No.1 Bakery Foods Company announced the launch of Britannia Marie Gold Jeera, the brand’s first....
The Country’s Largest Bakery Foods Company, Britannia Industries Limited today launched 5050 Golmaal exclusively in West Bengal with renowned....
With a vision to fuel the entrepreneurial aspirations of India’s homemakers, Britannia Industries, India’s No.1 Bakery Foods Company....
Vinay Subramanyam, the former Vice-President of Marketing for Britannia, is all set to join Pidilite, according to media reports. He joined....
With a vision of positively influencing the burgeoning & aspiring ‘Womenpreneurs’ of India, Britannia is set to host its third season....
Adgully is back with a new edition of its annual feature – TRENDING NOW – where we present the strategies and views of a cross-section of....
Razorpay has appointed Gaurav Ramdev as head of marketing. His key responsibilities will be to lead the marketing team, brand strategy &....
Britannia Industries Limited, India’s largest Bakery Foods Company & second largest Dairy Company, recently launched a new TVC for....
Britannia Industries Limited (BIL), India’s largest Bakery Foods Company, has announced the appointment of Amit Doshi as Chief Marketing....
Vinay Subramanyam, Vice President of Marketing, Britannia has left the company after being associated with the brand for six years. During his stint,....
Britannia Treat Wafers has launched a campaign for their new variant Britannia Treat Stix. The premise of the film is based on the irresistibility of....
The country’s largest bakery foods company, Britannia Industries Limited has launched a new ‘Snacker Cracker’ campaign for its....
India’s biggest fantasy sports platform, Dream11, hit the sweet spot on Twitter launching #EmojiGames using emojis to describe brands:Dimaag +....
Britannia Marie Gold’s My Startup campaign has successfully run across two seasons, providing funds and skill development for Indian homemakers....
Britannia Bourbon launched its biggest ever campaign by partnering with three of India’s young and cool cricketers – Hardik Pandya,....
Britannia 5050, India’s leading cracker biscuit today announced its foray into Salty Snacks with the launch of ‘5050 Potazos’, the....
A couple of days back, urban India’s largest biscuit brand Britannia Good Day, played a happy prank on unsuspecting consumers as it launched a....
India’s largest Bakery Foods Company, Britannia Industries Limited bedazzled audiences across India by roping in entertainment industry....
Children’s nutrition, particularly in the times of a pandemic is a top priority for parents and they are always trying to get children to try....
‘Children face bullying at school all over the world, with one in every three students subject to attacks at least once a month’- This....
The pandemic has changed the world’s outlook on health, but has it really changed our attitude towards the sub-conscious choices we make with....
Britannia Treat Crème Wafers are a perfect, quick on-the-go snack for children which promises a “fun- in- the- middle” taste....
With schools having moved online, a good technology device is no longer a luxury but a necessity for children to learn from home. However, a recent....
Children love to indulge in-between meals with treats that surprise them with their delightful taste. It becomes a challenge for mothers to provide....
Milk Bikis has launched a campaign to celebrate the incredibly special bond and friendship it shares with Tamil Nadu, for over 40 years. The film....
It’s all locked down, no more schools, no meeting friends or play time in the park or sharing lunch boxes this year. As kids continue to be....
Britannia Marie Gold, one of India’s largest biscuit brands has always fuelled Indian homemakers to ‘do more & be more’.....
Life is great, Cheese makes it better! This adage sums up the universal love of cheese. Cheese is that special, star ingredient that turns a good....
Leading provider of intelligent payment solutions, Innoviti Payment Solutions announced the addition of former Britannia and Unilever senior....
Britannia Good Day is all about spreading happiness. With this film, the brand centres on its proposition ‘#KhushiyonKiZiddKaro’ and....
The home has become the cool, new, safe place where Indians are spending a whole lot of time in. With the exponential increase in time spent at home,....
Britannia Marie Gold, a 60+ year old favourite brand of homemakers and the 3rd largest biscuit brand in India, today at an all-virtual finale event....
A user on social media platform Twitter pointed out an eerie similarity in the logos of two brands. The post read “I offered a Good Day biscuit....
India Food Network (IFN), India’s oldest and largest digital food network, in collaboration with Essence (GroupM) and Britannia Cheese, will....
Britannia Marie Gold today announced the launch of the second season of its annual ‘Britannia Marie Gold My Startup’ initiative which....
Even as almost all brands have been taking a saccharine route in their Valentine’s Day campaigns, Britannia has been going against the grain by....
In today’s world where we rather persistently chase money and fame, we forget to chase happiness with the same zeal. Is the path to happiness....
India, with its multiplicity of festivals, usually celebrates togetherness by sharing sweets and savouries. Britannia Shubh Kamnayein has been a....
What it takes to build an economically viable niche OTT service in India With the growth of technology, infotainment has flourished with the times.....
Britannia and Amul have begun a war over the best ‘Butter Biscuit’. As the challenger brand, Amul released a print advertisement on....
Britannia’s Winkin’ Cow Thick Shake has launched a new TVC that creatively brings out the exciting goodness of milk. In the animated film....
Britannia recently brought back one of its iconic campaigns, Britannia Khao World Cup Jao, the nostalgic campaign, which debuted in 1999. The....
In a continuing celebration of its centenary year, Britannia Industries Ltd. brings back one of its most memorable campaigns – Britannia Khao....
Britannia has decided to enter the snacking category. Lowe Lintas will provide the creative thrust that will propel the entry of Britannia in this....
Dentsu Aegis network’s digital agency, Dentsu Webchutney, has won the social and digital mandate for Britannia Timepass, following a....
Britannia’s iconic Little Hearts biscuit brand is making an industry-first move by unveiling its one-of-a-kind Heartbreaker’s Handbook.....
Britannia, has introduced the Winkin’ Cow Thick shakes in an attractive Tetrapak format. The thick shake offers consumers the ultimate....
Masterchef Sarah Todd hosted a dessert masterclass at World on a Plate hosted at St. Regis & High Street Phoenix in Mumbai. Sarah taught festival....
Britannia Tiger Kreemz has revamped its entire portfolio to deliver a rich product experience to its consumers. Meeting the increase in consumer....
Grey group India has created a new campaign for Britannia Treat Crème Wafers. The campaign has been conceptualised by GREY Bangalore. When....
This year, Britannia's Milk Bikis, Tamil Nadu’s Beloved biscuits, is celebrating the harvest festival of Pongal — a major festival of....
Britannia Industries Limited, today announced its entry into a new category with the launch of Treat Crème Wafers. Exuberant with a creamy....
Britannia’s Marie Gold, a 60+ year old favorite of homemakers and 3rd largest biscuit brand in India is on a quest to fulfill women’s....
On this World Smiles Day, October 5th, Britannia Good Day has launched the #EverySmileMatters campaign. The campaign focusses on a very important....
Britannia Industries Ltd., a leading Total Foods Company, through its largest sandwich creams brand, Treat, has launched its own original mobile game....
Britannia is marking its centenary year with a truly multi media campaign aimed to connect with the very heterogeneous set of audiences that its....