To reshape the landscape of technology integration in the beverage industry, Microsoft and The Coca-Cola Company have announced a monumental....
Once upon a recent time, the idea of talking boxes and singing soda cans was the stuff of sci-fi—now, thanks to augmented reality (AR), they're....
Once upon a recent time, the idea of talking boxes and singing soda cans was the stuff of sci-fi—now, thanks to augmented reality (AR), they're....
WPP and Google Cloud are teaming up to revolutionize marketing by combining Google's Gemini models with WPP Open, WPP’s AI-driven marketing....
Abhinandan Gopalsetty has become the Head of MINI India in BMW Group. In a Linkedin post, he shared: “Excited to leverage my expertise and....
Bhumika Gupta Oberoi, a seasoned marketing communications professional, has rejoined Boston Consulting Group (BCG) as a Marketing Team Lead based in....
SLMG Group, independent bottler of Coca-Cola in India and SouthWest Asia, has appointed Costin Mandrea as the CEO of Coca-Cola SLMG....
SLMG Group, India's largest independent bottler of Coca-Cola in India and SouthWest Asia, today announced the appointment of Costin Mandrea as Chief....
Thums Up, the homegrown beverage under The Coca-Cola Company is thrilled to announce its action packed Toofani campaign, “Soft Kya Jaane Toofan....
Coca-Cola India is thrilled to announce the launch of Coca-Cola Foodmarks in India, under its “A Recipe for Magic” global campaign.....
The Coca-Cola Company has announced the fourth quarter and full-year 2023 results. Net revenues grew 7% for the quarter and 6% for the full year;....
Coca-Cola has announced a temporary initiative to remove labels from Sprite and Sprite Zero on-the-go bottles in a limited trial of 'label-less'....
The International Olympic Committee (IOC) and AB InBev, the Belgium-based brewing company known for brands such as Budweiser, Corona, Michelob, and....
Coca-Cola India and India’s largest retailer, Reliance Retail announced the launch of a sustainability initiative titled “Bhool Na....
agar Sharma has been promoted to Senior Director for Growth Strategy in India & SW Asia. The advancement in his carrier reflects his significant....
In 2023, advertising campaigns moved beyond mere product promotion; they transformed into potent conduits of emotion, empathy, and societal....
The International Cricket Council (ICC) and Coca-Cola are thrilled to announce an eight-year global partnership encompassing ICC World events across....
To drive the mission of supporting sustainability efforts as an integral part of all sporting events, The Coca-Cola India Foundation –....
This Diwali, Coca-Cola proudly introduces a pioneering fusion of art and technology; bringing an exciting development to help consumers send....
Fumio Oshima, a seasoned professional with extensive experience at Dentsu, has been named as the Group Chairman of Rediffusion. In the early 2000s....
Talod Food Products Private Limited (TFPPL) is thrilled to welcome Mr. Samit Shah as its Chief Operating Officer, effective from October 16, 2023.....
As India gears up for the vibrant and spirited festivities of Durga Puja, Coca-Colain India is thrilled to announce its new festive campaign,....
To empower the retailer community in the states of Odisha and Uttar Pradesh, the National Skill Development Corporation (NSDC), working under the....
Sprite, the lemon and lime-flavored beverage from the Coca-Cola Company encourages cricket fans to keep their cool during intense moments of matches....
Maaza, Coca-Cola India’s homegrown mango drink has recently launched its premium segment with Mango Lassi in a new campaign "Rush Nahi, Sip....
Coca-Cola, known for launching various limited-edition mystery flavours, has announced its latest mystery flavor, Coca-Cola Y3000 Zero Sugar, using....
Optimising the power of AI in marketing & advertising In a world where technology’s influence on marketing and advertising has been....
The official broadcaster of the upcoming ICC Men’s Cricket World Cup, 2023 and the current going Asia Cup, Disney Star, has secured a....
Thums Up, the iconic homegrown beverage brand under The Coca-Cola Company, is thrilled to unveil the next chapter of its association with ICC....
Minute Maid Pulpy Orange, the Coca-Cola Company’s fruit juice brand, is excited to announce the launch of its latest television commercial "How....
Havas Worldwide India, the creative arm of Havas India, has further strengthened its strategy and account planning teams across its Mumbai and....
As part of continuous menu innovation, McDonald's India - North and East has joined hands with Coca-Cola India to bring Mixology platform to India,....
Coca-Cola and The International Cricket Council (ICC) once again team up for the upcoming 2023 ICC Men’s Cricket World Cup. The exciting....
As part of continuous menu innovation, McDonald's India - North and East has joined hands with Coca-Cola India to bring Mixology platform to India,....
Mentos, the iconic chewy candy, has come together with the fruity taste of Fanta Orange in a one-of-a-kind collaboration. In its endeavor to bring....
McDonald’s India (West & South) has embarked on a unique journey of beverage innovation in collaboration with Coca-Cola India, to bring the....
McDonald’s India (West & South) has embarked on a unique journey of beverage innovation in collaboration with Coca-Cola India, to bring the....
WPP's GroupM network of media agencies has chosen John Halpin to be the new CEO of its New Zealand branch. He will be taking over from Chris Riley,....
Avinash Pant, the former Director of Marketing, has left Meta India. Vidisha Chatterjee, the Communications Director of WhatsApp India, has also....
Coca-Cola India and Zepto announced the expansion of their successful, first-of-its-kind collaboration in India to reinforce their commitment towards....
Cinépolis, the world-renowned cinema chain and the first international cinema exhibitor in India, associates with Coca-Cola and Universal....
The Coca-Cola Company’s leading coffee brand in the commercial beverage categories, Costa Coffee brings the care and quality of a local....
Coca-Cola is all set to buy a minority stake in Thrive, an online food ordering platform, as per reports. “The strategic investment will give....
Thums Up, Coca-Cola India’s USD 1 billion homegrown brand, unveiled a new power-packed campaign ‘Toofan Glass Mein Nahin, Glass Se Peete....
Coca-Cola India’s homegrown heritage brand Limca has launched it’s ”Sab Nichord le” campaign with Jeetender Kumar aka Jeetu....
The iconic Coca-Cola® Zero Sugar is all set to refresh hundreds of millions of fans in India with its new campaign ‘Best Taste....
In the hyper-competitive Indian smartphone industry, Realme has carved a niche for itself in just four years by being the fastest brand to reach 70....
Beverage giant Coca-Cola India has partnered with Adani Group subsidiary ‘Adani Digital Labs Private Limited’ to optimize the reach of....
Sprite has joined ThumsUp and Kinley as one of Coca-Cola India’s top soft drinks brands. The carbonate brand’s sales surged by 41.7% to....
Coca-Cola Global Unit Case Volume Grew 4% Net Revenues Grew 10%; Organic Revenues (Non-GAAP) Grew 16% Operating Income Grew 7%; Comparable....
Coca-Cola India has rolled out a technological product innovation - a ‘locked’ Coke, which is a limited edition bottle of the beverage....
Kicking off the festive fervor in India, Coca-Cola has unveiled a new #MilkeHiManegiDiwali campaign. Bringing back the real magic of social....
The Coca-Cola Company, the world’s leading beverage maker, today announced the launch of its first-ever global meals experience platform....
The Coca-Cola Company, the world’s leading beverage maker, today announced the launch of its first-ever global meals experience platform....
The Coca-Cola Company today reported second quarter 2022 results that demonstrate resilience in the marketplace amidst ongoing global challenges.....
YAAP, a specialized content and influencer marketing company with operations in the UAE, India and Singapore, has fully acquired Crayons....
Kicking off the Indian festive season with innovative storytelling and creative conceptualization, Maaza, Coca-Cola India’s favourite homegrown....
India’s leading textile, apparel, retail and real estate conglomerate today announced the appointment of Atul Singh to lead the Group,....
Route Mobile Limited (“Route Mobile”), leading CPaaS (Communication Platform as a Service) provider to enterprises, over-the-top....
India’s most awaited stunt-based reality show ‘Khatron Ke Khiladi’ is back on COLORS, and it is going to be bigger and better than....
“We are pleased with our first quarter results as our company continues to execute effectively in a highly dynamic and uncertain operating....
Harminder Singh has joined Allcargo Group as Head in Public Relations. He has led some of the most successful branding strategies and product launch....
Hindustan Unilever continued to top the list of Top 10 Advertisers in Week 14 as well, as per BARC data (Week 14: Saturday, 2nd April 2022 To Friday,....
Beverage, snack, and food company PepsiCo India has decided to end its 30 years of ties with WPP Group-owned agencies including Mindshare and....
The wait is finally over. Jack & Cola, often cited as the world’s most popular branded bar calls,is making its debut in India as Jack....
Coca-Cola India, announced the launch of Fanta’s new flavour, Apple Delite, further expanding the brand’s colorful portfolio with a....
The Coca-Cola System in India* released its Sustainability Update for the year 2020-21, in line with its principle of ‘building sustainable....
Thums Up, Coca-Cola India’s homegrown brand known for its brave and adventurous spirit, partners with India’s beloved ‘hero’....
Kinley, Coca-Cola India’s trusted packaged drinking water brand, has unveiled its ‘Boond Boond Mein Vishwas’ campaign featuring....
Kantar, the world’s leading data-driven analytics and brand consulting company, today announces that Link AI, its AI-powered ad testing....
Thums Up was created and launched in 1977, after American beverage major Coca-Cola withdrew from India due to regulations requiring it to disclose....
Razorpay has appointed Gaurav Ramdev as head of marketing. His key responsibilities will be to lead the marketing team, brand strategy &....
Reenav Modi has joined The Coca-Cola Company as Head of Media for South Africa. At Coca-Cola, he will be part of the IMX team and will be....
Coca-Cola Company today named WPP as Global Marketing Network Partner to play a key role in executing a new marketing model that is built to drive....
Coca-Cola India today announced that it will be extending its partnership with Sourav Ganguly as the ambassador for a period of another three years.....
Fastrack, India’s leading youth accessories brand has joined hands with Coca-Cola for an epic collaboration. Fastrack has introduced....
Coca-Cola today unveiled a new global brand philosophy and platform called Real Magic, which invites everyone to celebrate the real magic of....
After celebrating the ‘Toofani’ spirit with #PalatDe and #TaanePalatDe campaigns at Tokyo Olympics and Paralympic Games 2020, Thums Up,....
Ants Digital, a tech led marketing agency based out of Gurgaon, appointed Ratnadeep Sharma (RD) as the Executive Producer. RD will be based out of....
Coca-Cola announced the appointment of Sonali Khanna, as Vice President and General Counsel for Coca-Cola India and South West Asia. Sonali is....
Bewakoof.com, India’s largest D2C fashion brand has partnered with Coca Cola to launch an exclusive merchandise range including fashion apparel....
Thums Up, Coca-Cola India’s home-grown brand, has partnered with ICC (International Cricket Council) as an exclusive non-alcoholic beverage....
After celebrating real heroism with #PalatDe campaign at Tokyo Olympics 2020, The Coca-Cola Company’s home-grown brand - Thums Up, has now....
The Coca-Cola Company’s home-grown brand - Thums Up, has announced its worldwide partnership with the Olympic Games to be held in Tokyo, next....
Aditi Anand has been appointed as Head of Creative Strategy for Brand Coke for India and South-West Asia by the Coca-Cola Company. Before joining....
Coca-Cola today announced the appointment of Devyani Rajya Laxmi Rana, as Vice President Public Affairs, Communications and Sustainability for India....
Thought Leaders can change the entire dynamics of the industry: Ambi Parameswaran Thought Leaders are looked up to for their expertise, to guide....
Portugal's most famous footballer made it abundantly clear that 'agua' was his preferred beverage at a Euro 2020 press conference. His move sparked a....
Here’s the backdrop. Celebrity speaks out against a brand. The brand’s share price collapses, wiping out billions in market value. Oh,....
Beverage brands don’t seem to be having a very good time in the ongoing UEFA Euro 2020 championship – at least during the press....
HCCB, one of India's top FMCG companies, has launched a nation-wide CoVID Care Plan to serve the community at a time when the country combats a....
As efforts accelerate nationwide to provide relief from the devastation of the second wave of the coronavirus, Coca-Cola in India has committed INR....
On World Recycling Day, Coca-Cola India reinforces its commitment towards one of its key Sustainability priorities of Waste Management. Aligned with....
With 3 awards including 1 Gold, 1 Silver and 1 special award for Research Excellence, McCann India has become the most awarded agency across Asia at....
By Arpan Basu, Director – Communications, Coca-Cola India and South West Asia Existing empirical research confirms that there is a positive....
On Thursday, The Cola Cola Company announced the appointment of Sanket Ray as new President of India and Southwest Asia and elevated T Krishnakumar....
As part of our latest series on ‘PR Conversation’, we at Adgully are speaking to some of the industry leaders from both PR agencies and....
Coca-Cola India has launched a new brand campaign for its leading sparkling beverage – Sprite. The campaign features leading celebrities....
Reiterating its commitment as a ‘Total Beverage Company with strong local roots’, Coca-Cola India continues to invest in the essence of....
Carson Dalton has joined Coca-Cola as director, PACS (Public Affairs, Communication and Sustainability) for South West Asia which includes five....