Week at a glance: Kusti on Colors; KBC 10; Voot Originals; Zee new shows; 2 years of BTVI

Isobar @10 - Part 2: We will double our revenues by 2020, Shamsuddin Jasani
While Part 1 of this Exclusive Feature report explored the making of Isobar as a full service global digital marketing agency, the key milestones, commencement of the Delhi operations; Part 2 of the report seeks to how technology is at the core of Isobar, empowering women leaders, the future of Voice, the road ahead and more.  

With 20-25% hike in number of participants, KBC 10 to go on air from Sept 3
Sony Entertainment Television (SET) is all set to premiere the 10th season of ‘Kaun Banega Crorepati’ (KBC) on September 3, 2018. ‘KBC’ will strengthen SET’s weekday offering, airing from Monday to Friday at 9.00 pm. 

Kusti Champions League - Colors Marathi’s tryst with sports at grassroot level
Buoyed by movies like ‘Dangal’ and ‘Sultan’ and the performance of wrestlers like the Phogat sisters, Sakshi Malik, Bajrang Punia, the sport of wrestling has got a fresh lease of life outside its traditional areas. Recognising the growing interest in the sport, MWCL Sports LLP and Maharashtra State Wrestling Association along with Colors Marathi have announced the launch of Kusti Champions League – Apla Banda, Khel Zinda.  

Zee takes competition head-on with new shows, storylines & strategy
Encouraging viewers to brush aside the naysayers and cultivate a “Yes I can do that!” attitude is Zee TV’s next fiction offering, ‘Guddan…Tumse Na Ho Payega’. Premiering on September 3, 2018, the show will air every Monday to Friday at 8 pm.  

Saugato Bhowmik chalks out growth strategy for Viacom18 Consumer Products
Viacom18 Consumer Products is a significant player in the ever growing consumer products space with its diverse portfolio. In conversation with Adgully, SaugatoBhowmik, Head - Viacom18 Consumer Products & Integrated Network Solutions, speaks at length about the merchandising business in India, the factors contributing to its growth, developing Viacom18’s consumer products business, the road ahead and more. 

ZEE-Airtel partnership is a big opportunity for video consumption: Tarun Katial
Speaking to Adgully on how the partnership between ZEEL and Airtel materialised, Tarun Katial, CEO, ZEE5, said, “It had been in the works for quite some time and I think it was a great opportunity for Airtel, the largest telecom operator in this country, and ZEEL, the largest content creator/ broadcaster in this country, to come together and work. It’s a big opportunity for video consumption.”  

Marquees 2018: What the winners have to say on the accolades received
The entries at this year’s Marquees were judged by a high-powerd jury headed by Sanjiv Mehta, chairman and managing director, Hindustan Unilever and executive vice president, Unilever South Asia; CVL Srinivas, country manager, WPP India; Harsh Goenka, chairman, RPG Enterprises; Agnello Dias, founder and chief creative officer, Taproot Dentsu; Naveen Chopra, Senior Advisor, TPG Capital; and Raj Nayak, chief operating officer, Viacom 18.  

Vodafone and Idea merger complete, creating India’s largest telco
Vodafone and Idea Cellular have successfully completed their merger to form the biggest Telecom Service Providers in India with a subscriber base of 408 million. The brand has been renamed Vodafone Idea Limited – An Aditya Birla Group and Vodafone Group partnership. Both Vodafone and Idea brands, which have strong consumer affinity across metro, urban, rural and deep interior markets, will continue to operate. 

BTVI averages 18-20% share of the business news market: Megha Tata
Creating a mark in the business news genre, Business Television India (BTVI) has successfully completed two years. In a conversation with Adgully, Megha Tata, COO, BTVI, and SiddharthZarabi, Executive Editor, BTVI, take us through the channel’s journey, content strategy, future plans and much more. 

Voot harnesses Viacom18’s multiple brands, goes local to travel global
Voot, Viacom18’s premium advertising led video-on-demand platform, is strengthening its offering with as many as 18 multi-lingual premium web series cutting across genres as part of Voot Originals. 

Brands get into festive season mode with Rakhi; marketers bullish on ad spends
After a very subdued Onam this year due to the devastating floods in Kerala, the festive season is gradually looking up. RakshaBandhan, which was celebrated on Sunday (August 26, 2018), saw brands roll out a slew of campaigns and offers.  

adidas with consolidated global media brief awarded to MediaCom
For the first time in their history adidas has consolidated its global media business. As part of the brand’s drive behind their 2020 ‘Creating the New’ strategy, adidas will align all areas and territories and have appointed WPP’s MediaCom to execute the holistic approach from September 2018. 

Marketing Head of PepsiCo, Vipul Prakash steps down
Vipul Prakash, Senior Vice President - Beverages, PepsiCo has moved on from the organisation, ending a 20-year career with the food and beverage brand. He will be succeeded by Vishal Kaul, who has worked in the company before and has returned after a brief stint with cab booking start-up, Ola. 

Gurmit Singh head of India Business for Oath Inc. moves on
Gurmit Singh, Vice President and Managing Director – India Business, Oath Inc., has exited the company after five years. He joined Yahoo India in February 2014 as Managing Director before Verizon Communications combined Yahoo and AOL to form Oath. 

Omnicom Media Group names Guy Hearn Chief Product Officer for APAC
To lead the continuous evolution of its agencies’ product offerings and increasingly place data at the core of its communications solutions, Omnicom Media Group has appointed Guy Hearn as Chief Product Officer for Asia Pacific. 

95% of homes in South India have a TV: Broadcast India 2018 Survey
BARC India that recently released its Broadcast India (BI) 2018 Survey has come out with some interesting insights from South India. BARC India’s BI 2018 Survey was conducted covering 300,000 households, approximately 4300 towns/villages and 68% of the urban market. 

Google introduces a host of new ad solutions for India
At the fourth edition of Google’s flagship event Google for India “advertising track”, Google shared insights about the changing Internet landscape in India, and how that is shaping the consumer behaviour and creating new opportunities for marketers.  

IBF appoints NP Singh as New President
NP Singh, CEO of Sony Pictures Networks, has come on board as the new President of the Indian Broadcasting Foundation (IBF), the representative body of television broadcasters. The elections took place at the 19th Annual General Meeting. He succeeds PunitGoenka, Managing Director, Zee Entertainment Enterprises Limited. 

Ad land’s Young Guns: Sanjeeda Khan, iCubesWire
Sanjeeda Khan, 29, works as the Chief Delivery Officer at iCubesWire, where she is responsible for media buying, planning and making strategic alliances with immense expertise in performance marketing, email marketing, CPL, CPI, CPM, CPI, native & programmatic advertising. She started her career in 2010 and is an integral part of the organisation.  

BARC Wk 34: Zee Anmol’s record ratings; Dangal TV nudges out Sony
BARC ratings for Week 34 (August 18-24) [HSM (U+R): NCCS All : 2+ Individuals] saw FTA channels gain further grounds once again among the top 10 Hindi GECs in Rural+Urban. Zee Anmol scored record-breaking gross viewership this week. Dangal TV made a re-entry in the top 10 list, this time at No. 9.


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