Week at a glance: Planning for business continuity in post-COVID-19 world

No more third-party cookies! What’s in store for the digital advertising ecosystem?

This January, Google officially confirmed it would be blocking third-party cookies from its Chrome browser by 2022.

Duroflex Mattresses’ marketing-with-a-heart is sound strategy during COVID-19

At a time, when most of us are confined at home, our beds have become a haven now more than ever. Keeping this in mind, Duroflex has released a film, titled #StayIn, with the social message urging people to #StayIn and #StayHome because currently, our bed is the safest and most comforting space we have.

How Santoor trumped the art of launching brand extensions

There are few examples of brand extensions that have actually grown the market share of the brand in any given category.

#TwitterChat: In search of the ‘new normal’ in marketing for a VUCA world

The COVID-19 crisis has disrupted the economy and businesses in ways that no other global event has ever done. It has led to a VUCA (Volatility, Uncertainty, Complexity, Ambiguity) world that marketers around the world are grappling with.

We are converting Eros Now from a standalone service into a network: Ali Hussein

Eros Now recently entered into a strategic content partnership with NBCUniversal. Now, 2,000+ hours NBCUniversal content will be available on Eros Now via a separate subscription service called Eros Now Prime. Eros Now is NBCUniversal’s first and prominent partner in the South Asian market.

#FightBackCorona: View every action from the lens of public interest: Madan Bahal

Madan Bahal, Co-Founder and Managing Director, Adfactors PR, has an important message for the industry during these challenging times – assuring job security to employees and decisive leadership. While crises may come and go, being prepared for any eventuality can make all the difference.

#FightBackCorona: This situation has a finite time span - Ashish Bhasin

Ashish Bhasin, CEO – APAC and Chairman – India, Dentsu Aegis Network, presents a realistic viewpoint of the disruption in people’s lives, business operations, and the economy due to the COVID-19 crisis. He says that while there will be pain for some time, but is also optimistic of coming out of this together, stronger.

#FightBackCorona: Employment will be the biggest challenge: Atul Shrivastava

Laqshya Media Group Group CEO Atul Shrivastava’s actions to help employees navigate through the COVID-19 crisis are going a long way in reinforcing their trust in the organisation.

#FightBackCorona: Businesses need to empathise & communicate clearly: Rohan Mehta

Rohan Mehta, CEO, Kinnect, humanitarian and firm strategy is the need of the hour as organisations are beginning to feel the real impact of the lockdown, the tremendous pressure on the economy, as well as the strains on the workforce confined to their homes and insecurities coming to the fore.

With 4,000+ hrs of free content, ZEE5 launches ZEE5 Kids

Planned uniquely, ZEE5 Kids will offer a library spread across multiple languages - Hindi, English, Marathi, Tamil, Kannada, Telugu, Bengali, Malayalam and Bhojpuri. The content is a mix of acquired and exclusives by onboarding leading production houses like Lionsgate and Cosmos Maya.

Ad-spend pressures on M&E industry on the back of weak economy: KPMG

Furthermore, the report highlights that due to COVID-19, traditional media could face some challenges in the near to medium term, and there is likely to be a long-term upward shift in the integration of digital technologies into our everyday lives with media and entertainment being an immediate beneficiary.

Consumers gear up for COVID-19 crisis for the long term: InMobi report

Mobile marketing research and insights company, InMobi launches the 3rd part of their Covid-19 Consumer Insights: India report.

Hindi GECs attain all-time high viewership of 4 bn since 2015 in HSM Urban

In HSM, movie viewership has been surpassed/ equalised with GECs in corresponding markets. However, unlike HSM, GEC maintains its share and continued to rule across the 4 South markets of Andhra Pradesh/ Telangana, Karnataka, Tamil Nadu/ Pondicherry and Kerala.

On smartphones, 4 hours a week on VOD is the new normal

BARC-Nielsen have been releasing its reports on the impact of the COVID-19 led disruption on Television consumption and Smartphone Usage. In the 3rd Session in the Insights series, the BARC-Nielsen report reveals that smartphone usage registered a 12.5 per cent increase during Week 3 of the current nationwide lockdown, over the pre-COVID-19 period. The daily time spent per user on smartphones was at 3 hours 48 minutes [1L+, NCCS ABC, 15-44 yrs].

Gomti Shankar steps down as Country Head – India, Taboola

Gomti Shankar has stepped down as Country Head – India, Taboola sources have confirmed to Adgully. She had joined the organization the discovery platform in August 2018.

AAAI reaches out to Government for business continuity

With the economy reeling under the impact of the ongoing COVID-19 crisis, Ashish Bhasin, President, Advertising Agencies Association of India (AAAI) has sent a detailed set of recommendations on behalf of the members of AAAI to Union Minister of Information & Broadcasting Prakash Javadekar. In this he has stressed the importance of advertising industry for the accelerated revival of the economy.


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