Week at a glance: Tackling the troll army; Work-Life balance; 10 yrs of Khatron Ke Khiladi
Nasty, argumentative, highly opinionated, affinity to mouthing profanities – the troll army in the digital space is a growing and intimidating menace, especially for those at the receiving end of their digital lashings. For brands, trolls are akin to cyber bullies, who target them for anything.
Today’s organisations are increasingly taking into cognizance the importance of providing an enabling work culture for their women work force. And all this begins with bringing in a successful work-life balance. Adgully spoke to a cross-section of women industry experts to know how they bring in that elusive balance and successfully break barriers at work.
Tracking one’s time and setting up boundaries are two important key players in efficient management of work life. Gone are those days when leaving the office meant leaving work behind. Adgully spoke to a cross-section of women leaders on the crucial role that organisations can play in helping their women work force achieve a successful work-life balance and attaining their full potential in their careers as well as personal life.
Reliance Industries has announced a consolidation of its media and distribution businesses spread across multiple entities into Network18. Under the Scheme of Arrangement, TV18 Broadcast, Hathway Cable & Datacom and Den Networks will merge into Network18 Media & Investments. The appointed date for the merger shall be February 1, 2020.
Over the last several weeks, Adgully has been turning the spotlight on the ‘Women Disruptors’ in the M&E industry, Under the umbrella and vision of ‘Women Disruptors’, Adgully has started conducting a series of Twitter Chats, which will bring to the fore challenging issues pertaining to Women Leaders and the formidable women workforce on various interesting topics.
Kavita Koserwal, Director & CEO, Orcomm Advertising, began her early career in journalism with leading Hindi news channel AajTak. After dabbling in journalism, she decided to be an entrepreneur and co-founded Orcomm Advertising along with her husband in the commercial capital of Madhya Pradesh, Indore. Hailing from a business family, the spirit of standing on her own and turning up as a true entrepreneur was in her DNA.
With the latest season of ‘Bigg Boss’ all wrapped up, Colors is all set to premiere its popular stunt-based reality show, ‘Khatron Ke Khiladi’. Season 10 of the show will go on air from February 22, 2020. Maruti Suzuki comes onboard as the presenting sponsor, Mountain Dew as the Risktaker’s partner, while Balaji Wafers is the Snack Partner.
Manoj Malkani, Executive Director, Concept Communication, sees further surge in content consumption across platforms in the year ahead. According to Malkani, there has been a huge increment in the regional space, which will keep growing in 2020.
Susan Josi, Managing Partner, Havas Life Sorento, is optimistic about the scope of digital health in India, even as she sees encouraging growth in digitally influenced retail spending in the year ahead.
Atul Sharma, Managing Director India, Ruder•Finn Asia, writes about the key changes that took place in the communications business last year, as well as how digital transformation is changing the way the Public Relations industry operates.
Times Network has announced the elevation of Navika Kumar as Group Editor – Politics, Times Network. In her new role, Kumar will have additional charge of driving Political Reporting strategy for the Network’s news brands ET Now, Mirror Now, and Timesnownews.com, while continuing to play a pivotal role in the management of Times Now.
India’s Internet user base is forecasted to grow at a CAGR of 10 per cent from 2019 to 2023. As of Q1 2019, India has an active user base of 451 million, while the Internet penetration hovers over 36 per cent. This was revealed in the third edition of ‘Mobile Marketing Ecosystem Report 2020’, launched by The Mobile Marketing Association India (MMA India), in collaboration with GroupM.
Among Indian respondents, the research found that carrier-bundled OTT media services make users spend more on their mobile and home broadband bills. They are also among the most likely to remain loyal to a carrier if provided with the right media offer. The survey also revealed that Indians are the most likely in the region to subscribe to multiple paid OTT video streaming services.
Online video audience in India is expected to reach 500 million in 2020, reveals “Technology, Media, and Telecommunications (TMT) Predictions 2020” released by Deloitte Touche Tohmatsu India. The report further states that digital advertising in India predicted to grow at 30 per cent YoY.
Think food ads and one can visualise drool-inducing images of freshly made, piping hot delicious dishes. But Burger King has decided to go the counter-intuitive way in their latest global campaign, unappetisingly titled ‘The Moldy Whopper’. And it is being called one of the smartest campaigns of the year.
Google-KPMG report’s forecast of there being more than 678 million gamers in the country and the industry growing at 20 per cent to reach $1 billion by 2021, from the current $360 million, is a testament to the increasing engagement by aficionados across age brackets.
Hershey India, a part of The Hershey Company, has awarded its creative duties to Lowe Lintas. The decision is an outcome of a multi-agency pitch involving some of the leading agencies of India. The scope primarily includes a large scale multimedia campaign launching Hershey’s Kisses in India.
For 140 days, the country obsessed over each one of these contestants, millions tuned in every single day to follow their journey, social media was flooded with conversations and junta showered them with massive support. This and much more, made this season of Bigg Boss historical.