WPP today announced a new partnership with Braze, the comprehensive customer engagement platform that powers interactions between consumers and....

Close on the heels of acquiring Goat, one of the world’s leading data-driven influencer marketing agencies, WPP has now announced the....

Mirum India, a Wunderman Thompson company, launched the 3rd Edition of the 'Mirum India MarTech Report' today. The report, powered by WPP, provides....

WPP today announces the acquisition of Goat, one of the world’s leading influencer marketing agencies. Goat specialises in data-led....

All key WPP agencies saw strong performance driven by growth in 2022. In a statement issued, Mark Read, Chief Executive Officer, WPP, said,....

Indian B2B buyers are more likely to buy from a supplier that inspires them Amazon Business, Indiamart, Ebay and JioMart are the most used B2B....

WPP and BigCommerce (NASDAQ: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced a new....

Leading nasal health brand Otrivin, owned by global consumer health company Haleon, has launched a pioneering clean air initiative called....

WPP has been named in the 2023 Bloomberg Gender-Equality Index (GEI) for the fifth consecutive year. The 2023 GEI represents companies from 45....

WPP today announces the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America. Founded by Dylan....

Unite, WPP’s LGBTQ+ community, and Choreograph, WPP’s global data products and technology company, has launched ‘Beyond the....

WPP will host its WPP Commerce event on November 16, 2022, at the St Regis Mumbai after a three-year hiatus. The one-day event will showcase....

WPP has reported +10.3% growth in its Q3 2022 revenue, with LFL revenue growth at +2.7%. Q3 LFL revenue less pass-through costs was at +3.8%. The....

The One Club for Creativity has partnered with WPP to launch ONE School UK, a free 16-week online portfolio program designed to open doors to a....

WPP, Sam Balsara and Lara Balsara Vajifdar today announced that WPP has purchased the remaining 26 per cent stake in MediaCom Communications in India....

Less than two years after moving to an in-house role, Wendy Lund, the former GCI Health CEO, is set to return to agency life as the chief client....

WPP has reported a strong first half in 2022, led by broad-based growth and sustained demand from clients, even as its transformation programme is on....

WPP today announces that it is acquiring Corebiz, a leading Latin American ecommerce agency specialising in VTEX implementation, one of the largest....

The combination of Design Bridge and Superunion has resulted in the formation of a new business, Design Bridge & Partners, according to WPP. When....

WPP today announces it has agreed to acquire the business of Bower House Digital, a leading marketing technology services agency located in....

WPP was today named the most creative company of the year at the Cannes Lions International Festival of Creativity. Ogilvy was awarded Network of....

WPP and the Ukrainian Government have announced a partnership to attract investment into Ukraine and help rebuild its economy. Oleksandr Tkachenko,....

WPP today announces that Michael Houston, Global CEO of Grey, has been appointed as President of WPP’s business in the United States. In this....

Ushering in the next era of creativity where marketing goes above, and beyond the status quo, Former WPP/ Wunderman Thompson veterans Siddhartha....

Fifteen leaders from across WPP have been named in the global Empower Role Model Lists 2022 for breaking down barriers and driving inclusion for....

WPP and Epic Games, the interactive entertainment company and developer of Fortnite and Unreal Engine, today announced a new partnership to help WPP....

WPP today announces the appointment of Kyoko Matsushita as CEO in Japan. In this new role, Kyoko will be responsible for WPP’s business in....

WPP today launches ‘Everymile’ – expanding its offer with a new fully managed service that will provide brands with an outsourced....

Beverage, snack, and food company PepsiCo India has decided to end its 30 years of ties with WPP Group-owned agencies including Mindshare and....

GroupM, the media investment group of WPP, today announced the launch of Finecast in India, a first-to-market addressable TV service that enables....

WPP today announces the launch of a new Global Engineering Centre (GEC) in Chennai, India. The GEC will play a pivotal role in further strengthening....

With the war escalating in Ukraine, a growing number of international companies, including Google, Meta, Twitter, Apple, Disney and Ford, are....

WPP has announced its Preliminary Results for the year ended December 31, 2021 in which it has reported very strong growth driven by demand for....

Hogarth, WPP’s specialist global creative content production company, has announced the launch of The Metaverse Foundry. The Metaverse Foundry....

WPP today announces the acquisition of Village Marketing in North America, the industry leader in influencer marketing and creator economy....

Swiss retailer Migros Fachmarkt AG has appointed WPP as its strategic communications partner to help it reimagine the commerce experience for its....

Mirum, a Wunderman Thompson company and a part of the WPP Group, has announced a strategic partnership with Resulticks. As a part of this....

JDE Peet's (EURONEXT: JDEP), the world's leading coffee and tea company, headquartered in Amsterdam, and home to global coffee and tea brands....

Rose Herceg has been elevated to head of WPP's Australian and New Zealand operations. Herceg was formerly the chief strategy officer of WPP AUNZ,....

WPP today announces the appointment of Simon Dingemans to its Board as a Non-Executive Director, with immediate effect. Simon is a Senior Advisor....

Advertising boss Sir Martin Sorrell is launching a venture capital fund with a former executive at WPP, the media group Sorrell built along with the....

WPP today announces the acquisition of a majority stake in branding and design agency Made Thought. Made Thought will be integrated into AKQA and....

WPP today announced that it has acquired Cloud Commerce Group (CCG), a leading UK-based technology company that helps brands to market, sell and....

As per reports, Google has consolidated its entire global media account with WPP’s Essence. According to Essence’s website, the agency....

Coca-Cola Company today named WPP as Global Marketing Network Partner to play a key role in executing a new marketing model that is built to drive....

Mirum India, in collaboration with Salesforce and WPP, launched the ‘Mirum India MarTech Report 2021’ based on a survey administered by....

WPP has reported very strong Q3 2021 performance, which goes well beyond a cyclical recovery, with like-for-like growth over 2019 at 6.9% in the....

Global brand and customer experience agency, VMLY&R, today announced an exclusive partnership with leading e-commerce platform, Shopmatic. The....

WPP today announces that its majority-owned subsidiary, Finsbury Glover Hering Corporation (“Finsbury Glover Hering”), and Sard Verbinnen....

WPP and Snap Inc., the camera company behind Snapchat, today announced a global partnership (“The AR Lab”) to help brands build and....

Bayer has named WPP’s MediaCom as their global full-service media agency following a competitive process. The agency network will contribute....

The US Securities and Exchange Commission has announced that London-based WPP plc, the world’s largest advertising group, has agreed to pay....

WPP today marked the opening of its new Milan Campus, a modern and innovative hub bringing together 35 WPP agencies and 2,000 people into a single....

Reverberations of US carmaker Ford’s exit from India are being felt at its ad agency GTB in the country. As is known, GTB became the first....

Fourteen leaders from across WPP have been named in the HERoes Women Role Model Lists 2021 for their work in championing women in business and....

WPP today announces that it has acquired Satalia, a technology company offering market-leading AI solutions for clients. Satalia is a global leader....

WPP has reported strong new business performance, with $2.9 billion net new billings in H1 2021. H1 reported revenue stood at 9.8%, while LFL (like....

Ending its seven years of association with Facebook, incumbent agency GroupM has decided to withdraw from the ongoing media agency review process for....

WPP was today named the Most Creative Company of the Year at the Cannes Lions International Festival of Creativity 2021. WPP agencies collected a....

According to media reports, German multinational pharmaceutical and life sciences company, Bayer has called for a global media review. Estimates put....

WPP and Microsoft Corp. have announced a partnership to transform creative content production, beginning with the launch of Cloud Studio, an....

WPP has revealed in its annual report that it will not pay out two final long term bonus payments to its former CEO Martin Sorrel who exited the....

WPP has reported strong start to the year, with return to like-for-like growth in all business segments and most major markets. Q1 2021 revenue saw....

WPP today announces Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement....

A Mumbai resident filed a complaint against advertising giant WPP accusing the company of misrepresenting the Indian map. This happened during a....

Convened by UN Women, the United Nations entity for Gender Equality, the Unstereotype Alliance has launched the India national chapter with a....

WPP has been named a Leader among commerce services providers by Forrester Research, Inc. The Forrester Wave™: Commerce Services, Q1 2021....

WPP has put up a resilient show, witnessing further recovery in Q4 of 2020. Its net debt at December 31, 2020 was reported at £0.7 billion,....

WPP has announced the appointment of Dave Rolfe to the new role of Global Head of Production, WPP and Hogarth. Rolfe, who was most recently Head of....

WPP today announces that Wunderman Thompson has acquired NN4M, a leading mobile commerce partner for global brands. Offering innovative and....

WPP and TikTok, a leading destination for short-form mobile video, today announced an innovative global partnership to enable WPP agencies and....

WPP was today named in the 2021 Bloomberg Gender-Equality Index (GEI) for the third consecutive year. The Index recognises companies committed to....

WPP today announces the appointment of Rob Reilly as Global Chief Creative Officer. Rob – who is currently Global Creative Chairman of McCann....

WPP’s ‘The Future of Brands in Motion’ study has found that mobility will become prevalent across every sector and it will....

Further to WPP’s announcement on 30 November 2020, WPP has submitted a revised proposal to acquire the remaining shares in WPP AUNZ it does not....

WPP today revealed the five winners of its first Extraordinary Awards, designed to celebrate and recognise the best work from across the company and....

WPP has submitted a proposal to the Board of WPP AUNZ Limited (“WPP AUNZ”) to pursue an acquisition of the remaining shares in WPP AUNZ.....

The year 2020 has presented the toughest of challenges to businesses around the world and the impact of the pandemic on customer behaviour has been....

WPP and Anzu, an adtech startup specializing in integrating advertising into video games, today announced a partnership aimed at bringing commonly....

WPP today announces the launch of VMLY&R COMMERCE, a new end-to-end “Creative Commerce Company” combining the talent and scale of two....

WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group. Grey is renowned for creative storytelling and global brand-building....

Google, Kantar and WPP’s new joint study turns the spotlight on the beauty and personal care industry in India, with findings that show a....

Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, highlights the importance of voice and audio for the....

India’s Powerful Influencers – the most comprehensive list of Zen masters of M&E Amid these tough times, Adgully is all geared to....

WPP has reported continued good momentum in new business, with $1.6 billion won in Q3 2020, taking the year-to-date wins to $5.6 billion. WPP also....

Walgreens Boots Alliance has selected WPP as its global marketing and communications agency. WPP will work with WBA to implement its integrated....

WPP today announces the appointment of Dr. Ya-Qin Zhang to its Board as a Non-Executive Director with effect from 1 January 2021. A world-renowned....

WPP’s executive director and chief operating officer, John Steedman has announced his retirement effective today. He was associated with the....

Authored by Mahesh Murthy, Marketer, Investor and Entrepreneur. Please note: This article first appeared in a LinkedIn blog and has been....

WPP has announced the appointment of Tom Ilube CBE to its Board as an independent Non-Executive Director with immediate effect. Tom is a technology....

Retail and telecom brands have outperformed most other categories and seen their brand value increase in the 2020 BrandZ™ Top 75 Most Valuable....

Zespri International Limited has selected an interdisciplinary team of WPP agencies as its global Agency of Record (AOR) to deliver its brand....

Whirlpool EMEA has selected WPP as its strategic communications partner across 29 EMEA countries, effective from January 2021. WPP will support....

Resilient performance in a challenging environment; market-leading new business performance; improved liquidity and on track to be towards the upper....

WPP's LG-One retains global public relations mandate for LG Electronics. The LG-One unit has been handling LG Electronics' global PR mandate since....

Wavemaker Global President Ajit Varghese has stepped down according to media reports. He had spent 14 years with the company in various leadership....

Ogilvy Paris and Grey Paris, two creative agencies from the WPP, have been merged since July 1, 2020. However, the two creative entities will....

“I’m in the office for the second time since March and we’re 10 of us in a building meant for 10,000 people,” WPP CEO Mark....

The Cannes Lions International Festival of Creativity has today named WPP as holding company of the decade. Cannes Lions is the world’s....

WPP today announces the appointment of Angela Ahrendts DBE to its Board as a Non-Executive Director. With a career in fashion and retail spanning....