Week at a glance: Consumer protection reality; #Boycott trend; Game of oils
There is a huge divide between what the Consumer Protection law provides and the actual implementation on-ground. Consumers have been facing a harrowing time getting redressal for their complaints.
Social media has given a voice to each and every user, which has its own pros and cons. Every day, either an individual or an organisation is getting trolled on platforms like Twitter, Facebook and Instagram.
Sony Pictures Sports Network’s latest campaign, “Love for cricket knows no boundaries”, captures Charles Rao’s heartwarming story for the passion and love for cricket and his favourite player.
With Dabur’s Anmol Gold taking on competitor Parachute Oil brand from Marico in a recent print ad, are we seeing the beginnings of a new brand war in the hair oil space?
2019 was a year of many firsts for Eros Now. The platform is targeting 50 million paid subscribers by the end of the year, a large chunk, they expect will come from their bundling partnership with YouTube Music.
Sandeep Singh, Product Marketing Manager, Media and Entertainment, Akamai Technologies, speaks about content theft and piracy in India, the cost to the media and entertainment industry, how to counter piracy and much more.
In light of the changes in shareholding, Subhash Chandra, founder of Zee Entertainment Enterprises, has stepped down as Chairman of the company with immediate effect. The ZEEL Board has accepted his resignation.
Through the three TVCs, Unacademy seeks to encourage students to prepare for challenging entrance exams without getting demotivated or disheartened.
Almost a year has passed since dating app Bumble launched in India. To appear as a safe space for women online, Bumble has taken a proactive role by launching a series of protective features on the app.
Online pharmacy PharmEasy’s latest ad parodies the famous Sanjeevani Booti episode in the Ramayan, which has angered Twitter users, who slammed the brand for mocking Hindu deities and soon after, the hashtag #BoycottPharmeasy began trending.
Haresh Nayak, Managing Director, C LAB, looks back at the Inflencer Marketing ecosystem in 2019 and writes about the ideal way of going about an Influencer Marketing campaign.
The Ministry of Information and Broadcasting has prepared a draft Bill, titled ‘Registration of Press and Periodicals (RPP)” Bill, 2019’, which will replace the existing ‘Press and Registration of Books (PRB) Act, 1867’.
A study by MICA and Communication Crafts on ‘India OTT Platforms’ reveals that in India, the highest consumed platform is YouTube, followed by Amazon Prime Video and the three Indian platforms – Hotstar, Jio Cinema and Voot.
The row over alleged copying of a creative idea for mobile brand Vivo’s Aamir Khan ad is now resolved. Vivo and Ogilvy, which had filed the plagiarism suit in the Mumbai High Court, have settled the issue out of court.
Launched last week, the Hollywood actor’s latest campaign has left many wondering what the ad was for – as the ad film features the Samsung QLED TV, Netflix’s latest movie ‘6 Undergound’ which stars Reynolds, and Aviation Gin of which Reynolds is the owner.
This significant global win comes on the back of the ‘Surprisingly Bata campaign’ that has brought in rich dividends for the brand in India and the Czech Republic.
Parcel, produced by HarperCollins in association with Taproot Dentsu, is a riveting short film celebrating the wonderful power of the narrative.
Velocity Eyewear has handed over its creative, social media and shopper marketing mandate to Milestone Dentsu. The business will be handled from Milestone Dentsu’s Delhi office.
The advent of the ‘internet’ era in India has brought about a lot of pleasant changes. On one hand where India has become the 2nd largest consumer of the internet in the world, on the other hand, sales of consumer durables and finance schemes have rocketed in the country.
Indigo Consulting has made key elevations within its leadership team. The Publicis Groupe company, which offers digital consulting, digital business transformation and digital marketing services, has elevated Saurabh Mankhand, Sumitra Sarkar and Prashant Tekwani to Senior Vice Presidents.
Amit Gujral, former Head - Corporate Marketing (CMO), LG India, has joined JK Tyre & Industries as its Marketing Head (CMO) in India. On November 21, 2019, it was reported that he is moving on from LG after 16 years’ tenure out of his 23+ years of industry experience. Gujral had joined LG in 2003.
This book aims to help one learn how to leverage social media to achieve tangible and productive goals.