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Week at a glance: Consumer protection reality; #Boycott trend; Game of oils

The graahak is aware, time for rest of the industry to catch up

There is a huge divide between what the Consumer Protection law provides and the actual implementation on-ground. Consumers have been facing a harrowing time getting redressal for their complaints.

Social media or Troll media? Decoding the #Boycott trend

Social media has given a voice to each and every user, which has its own pros and cons. Every day, either an individual or an organisation is getting trolled on platforms like Twitter, Facebook and Instagram.

Building relevance through localisation is our focus: Neville Bastawalla

Sony Pictures Sports Network’s latest campaign, “Love for cricket knows no boundaries”, captures Charles Rao’s heartwarming story for the passion and love for cricket and his favourite player.

Game of Oils: Dabur Anmol Gold takes on Parachute in a price war ad

With Dabur’s Anmol Gold taking on competitor Parachute Oil brand from Marico in a recent print ad, are we seeing the beginnings of a new brand war in the hair oil space?

Partnership with YouTube Music could unlock 10 mn subscribers for Eros Now: Rishika Lulla

2019 was a year of many firsts for Eros Now. The platform is targeting 50 million paid subscribers by the end of the year, a large chunk, they expect will come from their bundling partnership with YouTube Music.

India will be the largest victim of broadcast piracy in the world by 2022: Sandeep Singh

Sandeep Singh, Product Marketing Manager, Media and Entertainment, Akamai Technologies, speaks about content theft and piracy in India, the cost to the media and entertainment industry, how to counter piracy and much more.

ZEE Board accepts Subhash Chandra’s resignation; Board reconstituted

In light of the changes in shareholding, Subhash Chandra, founder of Zee Entertainment Enterprises, has stepped down as Chairman of the company with immediate effect. The ZEEL Board has accepted his resignation.

How Unacademy is fulfilling learning aspirations of small town India

Through the three TVCs, Unacademy seeks to encourage students to prepare for challenging entrance exams without getting demotivated or disheartened.

How stringent safety features are giving dating app Bumble an edge

Almost a year has passed since dating app Bumble launched in India. To appear as a safe space for women online, Bumble has taken a proactive role by launching a series of protective features on the app.

#NoDramaOnlyMedicines doesn’t go as planned for PharmEasy

Online pharmacy PharmEasy’s latest ad parodies the famous Sanjeevani Booti episode in the Ramayan, which has angered Twitter users, who slammed the brand for mocking Hindu deities and soon after, the hashtag #BoycottPharmeasy began trending.

Did influencers rewrite the Marketing Rulebook in 2019?

Haresh Nayak, Managing Director, C LAB, looks back at the Inflencer Marketing ecosystem in 2019 and writes about the ideal way of going about an Influencer Marketing campaign.

MIB draft Bill seeks registration of e-papers, digital news media

The Ministry of Information and Broadcasting has prepared a draft Bill, titled ‘Registration of Press and Periodicals (RPP)” Bill, 2019’, which will replace the existing ‘Press and Registration of Books (PRB) Act, 1867’.

YouTube is highest consumed OTT platform in India: MICA report

A study by MICA and Communication Crafts on ‘India OTT Platforms’ reveals that in India, the highest consumed platform is YouTube, followed by Amazon Prime Video and the three Indian platforms – Hotstar, Jio Cinema and Voot.

Ogilvy, Vivo reach out of court settlement in row over copied ad idea

The row over alleged copying of a creative idea for mobile brand Vivo’s Aamir Khan ad is now resolved. Vivo and Ogilvy, which had filed the plagiarism suit in the Mumbai High Court, have settled the issue out of court.

Samsung, Netflix, Aviation Gin and Ryan Reynolds’ sneaky ‘Adception’

Launched last week, the Hollywood actor’s latest campaign has left many wondering what the ad was for – as the ad film features the Samsung QLED TV, Netflix’s latest movie ‘6 Undergound’ which stars Reynolds, and Aviation Gin of which Reynolds is the owner.

Contract India wins the Global creative mandate for Bata

This significant global win comes on the back of the ‘Surprisingly Bata campaign’ that has brought in rich dividends for the brand in India and the Czech Republic.

Short film or ad? HarperCollins and Taproot Dentsu's film keeps you hooked

Parcel, produced by HarperCollins in association with Taproot Dentsu, is a riveting short film celebrating the wonderful power of the narrative.

Milestone Dentsu bags creative, social media & shopper marketing mandate for Velocity Eyewear

Velocity Eyewear has handed over its creative, social media and shopper marketing mandate to Milestone Dentsu. The business will be handled from Milestone Dentsu’s Delhi office.

Rural India creating new fulcrum of opportunities for e-comm: Study

The advent of the ‘internet’ era in India has brought about a lot of pleasant changes. On one hand where India has become the 2nd largest consumer of the internet in the world, on the other hand, sales of consumer durables and finance schemes have rocketed in the country.

Indigo Consulting strengthens leadership team to drive integrated digital offerings

Indigo Consulting has made key elevations within its leadership team. The Publicis Groupe company, which offers digital consulting, digital business transformation and digital marketing services, has elevated Saurabh Mankhand, Sumitra Sarkar and Prashant Tekwani to Senior Vice Presidents.

Former LG India CMO Amit Gujral joins JK Tyre as its Marketing Head

Amit Gujral, former Head - Corporate Marketing (CMO), LG India, has joined JK Tyre & Industries as its Marketing Head (CMO) in India. On November 21, 2019, it was reported that he is moving on from LG after 16 years’ tenure out of his 23+ years of industry experience. Gujral had joined LG in 2003.

#BecomeABrand: Transform your business through your brand

This book aims to help one learn how to leverage social media to achieve tangible and productive goals.

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