Week at a glance: Trends 2020; Reactions to IRS 2019Q3; TRAI amends Tariff Order

Indepth: HT Media’s Rajan Bhalla decodes the new market realities of Print
The print industry has grown its audience base in the recent past, but radio and digital have grown at a faster pace and acquired scale. As a result, the industry is facing a sluggish growth phase of late as the various mediums like Digital, TV, Radio and Print compete with each other for audience’s time and advertiser’s budgets, writes Rajan Bhalla, Group Chief Marketing Officer, HT Media

Despite growing digital penetration, print has done well: Reactions to IRS 2019Q3
MRUC’s (Media Research Users Council) IRS 2019Q3 data showcases that multimedia consumption is the order of the day, with each medium holding on to their loyal consumers. Overall media reach has grown, with digital leading the growth trajectory. 

TRAI amends Tariff Order; places conditions on a-la carte channel pricing
Keeping in view the implementation of Digital Addressable Systems (DAS) and to enable the sector to realise its benefits, the Telecom Regulatory Authority of India (TRAI), after due consultation process, had published a comprehensive regulatory framework for DAS on March 3, 2017.

The prominent trends that shaped advertising & media in the decade gone by
Adgully’s last Twitter Chat of 2019 aptly looked back at the developments, events and trends that shaped the decade gone by. The discussion was led by moderator Dr Kushal Sanghvi, India Lead, Integral Ad Science.

Will Paragon’s Gen Z gamble for new brand EEKEN pay off?
Established in 1975, Kerala-based Paragon Footwear is now looking to target the hip and savvy Gen Z with its new athleisure and lifestyle brand EEKEN. Designed in London and made in India, the name ‘EEKEN’ comes, quite literally, from the middle of the ‘weekend’. EEKEN range will focus on shoes (Lifestyle, Canvas and Athleisure), Sandals and Flip-flop segments.

Deccan Chronicle shuts Bengaluru and Kerala editions
Amid bank fraud charges, Deccan Chronicle has shut its Bengaluru and Kerala editions. Cochin,Calicut and Trivandrum were the three editions it was operating in Kerala. The company now runs 11 editions across Tamil Nadu, Andhra Pradesh, Telangana. It also runs The Asian Age across Mumbai, Kolkata and New Delhi.

Netflix reveals the most popular releases of 2019 in India
Netflix has announced its list of the most popular titles of 2019 in India, celebrating shows and films that demonstrate the diversity of the content catalogue and the varied tastes of Netflix's members.

ZEE5 strengthens strategy to reign in the OTT space in 2020
ZEE5 has unveiled their calendar for the first month of the new year. At an event held at the ZEE5 headquarters in Mumbai recently, Aparna Acharekar, Programming Head, ZEE5 India, along with talent from some of the shows, unveiled a power packed calendar for January 2020 with new launches across genres and languages.

Trends 2020: Micro video advertising will take over - Prashant Puri
Prashant Puri, Co-Founder & CEO, AdLift, looks back at the creative trends of the year gone by, as well as crystal gazes into the next big thing in digital in 2020. 

How Colors stayed at the top of its game in 2019 with its marketing innovations
Colors has been the pioneer in the entertainment industry when it comes to strategising and executing disruptive marketing campaigns. The year gone by saw a slew of marketing innovations that the channel executed to engage with the audience and create a cohesive viewing experience.

Gemius Design Studio Wins Digital and Creative Mandate for Prag & Co
Gemius Design Studio- 360 Degree marketing and branding agency won a creative digital mandate for women’s innerwear brand Prag & Co. The account was won following a multi-agency pitch.

Big shifts seen in India’s financial culture: Wunderman Thompson report
Modern-day Indian consumers look at financial matters differently. Traditionally, we are considered a ‘savings’ nation. Now, people are waking up to the need to become more financially literate and be wise about investments too. These and several other shifts are emerging in India.

Titan decodes consumer sentiment in 2020
Titan Company has unveiled its inaugural ‘Consumer’ Sentiment Report’ 2019. According to the study, that covered 5 metros and 14 small towns, 66 per cent of consumers living in metro cities had positive sentiments compared to their counterparts in smaller towns with 60 per cent.

Preeta Mathur Appointed Group Creative Director, 82.5 Communications, India
82.5 Communications is pleased to announce the appointment of Preeta Mathur as Group Creative Director, 82.5 Communications. Preeta is located in Delhi and will head creative for 82.5 Delhi.

Video Exclusive: The Ads that stood out this week
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.


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