Week at a Glance: Zomato acquires Uber Eats; Facebook India's first Marketing Head
It’s been well over one year since Rana Barua took over the reigns as Group CEO of Havas Group India, in October 2018. A month after Barua’s appointment, Bobby Pawar joined Havas Group India as Chairman & Chief Creative Officer. The agency has been aggressively growing its India team, which is soon going to be 1,200+ strong.
Arpan Basu, GM & Head - Communications, Coca-Cola India & South West Asia, writes about the big communications trends seen in 2020, the rise of social influencers and the disruptions expected in the communications industry.
Abhishek Rege, CEO, Endemol Shine India, takes a look at the content consumption scenario in India as well as the road ahead for the OTT players in 2020.
“The successful conclusion of NBA India Games 2019 proved that India has an appetite for our product and gave the fans the closest and the best possible experience of the brand and the league. It also showed how India has the infrastructure for a sport to grow. This also bodes well for a league to make way for the sport,” says Rajesh Sethi, Managing Director, NBA India.
2019 was all about the three Vs – Video, Vernacular, Voice, writes Karan Gupta, CEO, Alchemy Group, as he explains how these descriptors will shape the future of the digital economy.
Zee Entertainment Enterprises Ltd recently fortified its regional offering with the launch of their Tamil 24-hour movie channel – Zee Thirai. Priced at Rs 5 per month a-la-carte, the channel will offer viewers a mix of original Tamil content and dubbed content.
On 17th January, Jasmit Singh, who heads enterprise sales at OYO put up a post on LinkedIn talking about the restructuring at OYO and how they are letting go of 2400 employees. Singh praised his colleagues, saying that they would be a perfect fit for any organisation that hired them. He ended with an appeal to recruiters to respond with any relevant openings in their organization.
Youva, the domestic stationery brand from the house of Navneet Education, has undergone a brand refresh, including a new logo and tagline – ‘Think. Create’. The brand roped in leading design agency DY Works for the rebranding exercise.
Dhara, the edible cooking oil brand from Mother Dairy, recently launched a new digital campaign – #WomenOfChange. The campaign focuses on extra-ordinary stories of ordinary women and highlights those women who, apart from their chores and societal responsibilities, have found the time to pursue their passion.
On Friday, food delivery platform Swiggy launched its new campaign – #WhatTheFalooda – on digital platforms like YouTube, Facebook, LinkedIn and Twitter. Tens of thousands customers interact with the brand every day to voice their complaints either on the in-app chatbot, social media platform or call, which more often than not turns abusive. A powerplay trend that has emerged in the social media era is when customers voice their complaints on platforms like Twitter to publicly shame a brand.
Since 15th January, the IT cells of Aam Aadmi Party (AAP), Bharatiya Janata Party (BJP) and Indian National Congress (INC) have been hard at work churning out memes to mock the opposition. This is happening in the run up to the 2020 Delhi Elections on 8th February. While BJP and Congress memes are circulated via their supporters and never directly from their Twitter handles, AAP is using their verified Twitter handle to flood social media with memes creating a greater impact and engagement. Will Baazigar memes decide the fate of Delhi Elections?
Facebook today announced a new addition to its leadership team in India, which is driving the charter for the company’s deepening focus in the country. The latest addition to the India leadership team is Avinash Pant, who will take on the role of Marketing Director at Facebook India.
As part of the mandate, Havas will be responsible for the creative strategy and execution across online and offline platforms. The business will be managed out of the agency’s Delhi office.
White Rivers Media, an independent, full-service digital creative agency founded in 2012, is now the Social Media and Digital Marketing Partner for Times Network’s English entertainment channels.
Viacom18, India’s fastest growing entertainment network will soon launch its 2nd subscription-based streaming offering called Voot Select. Set to soon go live on Voot, the all new premium service, Voot Select will give users access to diverse multi genre marquee content experiences. The new business vertical under Viacom18 Digital Ventures will be helmed by Ferzad Palia, Head – Youth, Music & English. Voot Select will be in addition to his existing responsibilities.
Zee Entertainment Enterprises Ltd (ZEEL) and Kyoorius Communications have joined hands for an initiative aimed at democratising the overall advertising awards ecosystem.
Zomato, one of the largest food apps in India, announced today that it has acquired Uber’s food delivery business in India in an all-stock transaction, which gives Uber 9.99% ownership in Zomato. As per media reports, the deal is estimated to be worth $ 350 million.
Punit Goenka will remain the Managing Director and Chief Executive Officer of Zee Entertainment Enterprises Ltd. (ZEEL) as per media reports. This news comes shortly after ZEEL announced its Q3 financial results for FY 2020. According to reports, while Goenka has been reinstated his remuneration is under review after Essel Group's stake in ZEEL has come down to 5%.
According to the Reuters report of 2019, 88% of news in India is consumed online with about 68% of it on smartphones. In line with this trend, Silicon Valley based short video network, Firework, have roped in Faye D’Souza to present 30 second crisp and to the point news from across the country.
Media Research Users Council (MRUC) has released the full and complete data for IRS Q3 2019, which includes data for Andhra Pradesh. In view of sample shortfall in Andhra Pradesh, MRUC had released IRS Q3 2019 data on December 27, 2019 without Andhra Pradesh. As a result, the industry had to refrain from comparative analysis and from publishing their all India numbers/ rankings. With the Andhra Pradesh data also updated in Q3 2019, IRS users will now be able to publish their all India numbers, and trend studies with previous two quarters of IRS 2019. However, fieldwork in Jammu& Kashmir was affected because of administrative/ political developments.
Dentsu Aegis Network India launches their DAN Digital Report 2020. The Indian advertising industry has grown at a rate of 9.4% over 2018 to reach Rs. 68,475 Crore by the end of 2019. The industry will grow by 10.9% to reach Rs. 75,952 Crore by the end of 2020. It is expected to grow at 11.83% CAGR to reach a market size of Rs. 1,33,921 Crore by 2025.
As per media reports, the Indian Government is in the process of building a messaging service for bureaucrats. Touted as an alternative to WhatsApp, the proposed messaging service will be built to allow government employees to relay official and sensitive communication to each other while maintaining security and confidentiality.