Lodestar UM, a leading media agency and a part of the IPG Mediabrands India network, has secured the prestigious media mandate for Protean eGov....
Following the successful completion of its half-a-decade-long association with BMW India, Lodestar UM, one of India’s leading media agencies....
Mindshare put up a strong show at the Media ABBYs 2022 as Goafest returned after a hiatus of two years. The agency was adjudged Media Agency of the....
The 22nd edition of the coveted EMVIES, presented by Google, powered by COLORS and in association with The Times of India, celebrating strategic,....
Aditi Mishra is the new CEO of Lodestar UM, India. She has been with Lodestar UM for over two decades, shining bright in varied roles. She started as....
Nandini Dias has chosen to move on from Lodestar UM after being its CEO for close to a decade. Nandini joined the group as a young media person 27....
Lodestar UM in their push towards strengthening the strategy function for the Southern market, onboards Vijayalakshmi Ramesh (Viji). In her new role....
BRILLON Consumer Products Limited, formerly SC Johnson Pvt. Ltd, a manufacturer of household consumer products, has appointed IPG Mediabrands owned....
Birla Fertility and IVF, a leading chain of fertility and IVF clinics and part of the $3 billion diversified CK Birla Group has appointed Lodestar UM....
“Hello Charlie”, the adventure fun trip comedy film, is all slated to release on the Amazon Prime Video platform on April 9, 2021. The....
2020 began like any other year. But two and a half months into the year, the novel coronavirus brought tectonic shift across lives and businesses;....
Following a rigorous multi-agency, multi-phased pitch process, Lodestar UM has been appointed as the media AOR of Ather Energy. Lodestar UM, part of....
On the occasion of Iron Deficiency Day, Nu-Shakti a brand from Royal DSM – global science based company active in health, nutrition and....
IPG Mediabrands’ agency, Lodestar UM, has retained the Mahindra & Mahindra account following a 4-month long rigorous and competitive pitch....
Lodestar UM (An IPG Mediabrands Company) one of the leading media agencies in India, has brought together India's largest dairy brand, Amul and....
Following a competitive pitch, IPG Mediabrands network agency Lodestar UM has won the media mandate of Mattel; the iconic toy maker that has created....
Sources close to the development have confirmed to Adgully that Lodestar UM part of IPG Mediabrands has retained the offline media duties for Samsung....
Lodestar UM, part of IPG Mediabrands network has won the media mandate of leading global online restaurant reviews and food delivery platform,....
Lodestar UM celebrated Impact Day on July 19, 2018, where the agency identified some relevant themes city wise and built an ‘Impact Plan’....
IPG Mediabrands-owned Lodestar UM, one of India’s leading media and marketing services companies, today announced the appointment of Anita....
Indian IT and FMCG behemoth, Wipro, has shifted/awarded major part of its Consumer Care media business to Lodestar UM. The decision comes on the....
Winners of the Media and Publisher Abbys have been announced a short while ago at the Goafest 2018, which got underway earlier today. This year, the....
FMCG major Marico has awarded its media duties to Lodestar UM. Sources close to the development have confirmed the development. The account moves....
India’s largest OTT platform for original and exclusive shows, ALTBalaji has awarded its media mandate to Lodestar UM, part of the IPG....
Federal Bank recently rolled out a new brand campaign around the theme ‘Why Settle for less?’ Taking this campaign thought ahead....
In our constant endeavour to give our readers content that is a little ‘hatke’ from the trade media norm, Adgully has been coming out....
Following a multi-agency pitch, leading electrical solutions company, Orient Electric, part of $1.6bn diversified Indian conglomerate CK Birla Group....
BMW India has appointed Lodestar UM as its strategic media partner. Effective July1, 2017, this mandate will include media investment and strategic....
Following a multi-agency pitch, Lodestar UM has bagged the media duties of premium mattress brand Duroflex. The account will be serviced out of the....
Nandini Dias, CEO, Lodestar UM India, will be seated as one of the Jury members at the Festival of Media Asia Awards (FOMA) 2017 to be held in....
The MP Birla Group has chosen Lodestar UM, the media agency from IPG Mediabrands, to handle the media duties of its cement business. The MP Birla....
With a rapidly evolving business and economic landscape there is a dire requirement of fresh thinking, new skill sets, greater flexibility &....
In what might be the one of the most interesting ways to introduce Tata Motors’ flagship brand Hexa, Lodestar UM, part of media agency....
Borosil Glass Works, the premium glassware and microwavable kitchenware brands in India, has appointed Lodestar UM, which is part of media agency....
Following a global media review, Lodestar UM, part of media agency conglomerate IPG Mediabrands, has bagged the complete media mandate, including....
In its 16th year, EMVIES saw Mindshare walk away with the ‘Agency of the Year’ award. The agency secured 1 Grand EMVIE, 8 Gold, 18....
Nikhil Rangnekar has come on board Lodestar UM as media consultant. As per his LinkedIn profile, Rangnekar joined the agency in August....
Coca-Cola India has decided to retain Lodestar UM, part of IPG Mediabrands, as its media AoR. A source close to the development has confirmed the....
Simplilearn, a professional certifications company, has assigned its media mandate to Lodestar UM. As part of the mandate win, the agency will....
English news channel Times Now expanded to the UK last year. To create excitement back in India, the channel had planned an engagement programme....
Lodestar UM has bagged the media duties of Zivame. The media agency in India has been on a account winning spree. Zivame, a category....
Abbott Nutrition has awarded its media duties to Maxus following a multi-agency pitch. The account moves from Lodestar UM. Industry sources close....
Day one of Goafest 2016 saw the presentation of the Media Abby Awards. Mindshare led the awards tally with 17 metals, including two Gold, six....
Helpchat, the messaging based personal assistant app has announced the appointment of Lodestar UM, part of IPG Media brands, India to lead its....
Century Ply, one of India’s leading and most trusted name in branded plywood, laminates and veneer category has moved its entire media AoR....
IndusInd Bank has appointed Lodestar UM, part of IPG Mediabrands, India as its media agency for all the media initiatives of the bank. The....
Dentsu Aegis Network's Carat Media (media agency) has bagged Microsoft India’s account. The agency under a global pitch has won duties....
The excitement at Goafest 2014 Media Abby night was palpable on the first day of the festival as it ushered in the event where media agencies and....
In a major development of a multi agency pitch WCCL (Wipro Consumer Care & Lighting) has consolidated its media mandate with Maxus and Lodestar....
Summer days just got merrier as Radio Mirchi, Delhi’s hottest radio station, and Microsoft ties up to provide oodles of fun and entertainment....
Lodestar UM recently concluded a unique on-ground initiative for Mahindra Navistar. The core idea of the activity was to maximize reach for the....
Lodestar UM was on the lookout for a mega film for Microsoft with a family appeal and what could have been better than the Don franchise. They have....
Lodestar UM connects India's largest food brand Amul to its target audience by being the official partner of Sauber F1 team at the inaugural Indian....
The Ad Club of Bombay (ACB) gave away the coveted Emvies Awards on 26th of August, Saturday. The ACB has also decided to conduct two day of the....
It all started around three months ago, our journey to get you the quiet minds from the media space who belonged to the so called "fairer sex".....
Nestle Kit Kat and Tata Motors are amongst the leading advertisers in the Indian market. IPL, being one of the biggest sport properties in the world....
Lodestar UM brings you another innovation for Microsoft in association with NDTV in the form of first ever TV quality webcast in India. With veteran....
Today in Spirit W we get you Vaishali Verma, General Manager- Bangalore, Lodestar Universal Media. Verma started her career in advertising in 1995....
It's time again for the Indian Advertising Industry's gala celebration ' GoaFest 2011. With brand new initiatives and a new theme, GoaFest 2011, is....
On a day when the women across the world are recognized and appreciated Adgully gets you the not so fairer sex from the Media world. Women's Day is....
Early in February this year Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay (ACB) announced that Goafest 2011 will....
Lodestar UM has tied up a very interesting World Cup sponsorship deal for their client Amul. Amul are the sponsors of the up and coming Netherlands....
The GoaFest 2011 which will be held on April 7, 8 and 9, 2011 has announced its committee members. Lynn de Souza, Chairman and CEO, Lintas Media....
Lodestar UM has won the media duties for Virgin Mobile. The mobile service is being offered in India by Tata Teleservices through a brand franchise.....
MAGNAGLOBAL, a division of IPG's Mediabrands, has released an updated forecast for advertising around the world alongside a comprehensive model....
The Ad Club Bombay's much esteemed awards Effies is back again this year with more categories and a revised freshness. The awards which were....
Lodestar UM recently came up with an innovative ad campaign for the insurance company- Birla Sun Life Insurance. The agency utilized the festive....
Lodestar UM recently announced the results of its Econocurious Consumer Survey, which gauges consumer sentiment on the domestic economy and the....
EMVIES, a yearly event organized by the Advertising Club Bombay, endeavours to recognise and awards the most outstanding media initiatives....