As summer heats, Parle Agro, India's leading beverage giant, has set out to captivate consumers with vibrant Out-of-Home (OOH) campaigns for its....
DViO, India's leading marketing and growth company, has spearheaded My11Circle's marketing blitzkrieg ahead of the highly anticipated IPL season.....
As the first phase of the 2024 Lok Sabha elections are held today (April 19) across the country, Adgully takes a look at some of the standout brand....
Flovie Martins has shared a significant milestone in her career journey. In her social post, she has announced her new role as the Head of Corporate....
April Fools' Day: A time when brands unleash their creativity, unveiling quirky pranks and humorous campaigns to engage audiences worldwide. From....
The eighth edition of Adgully’s flagship event – DIGIXX Summit and Awards 2024 – got off to a scintillating start today amid the....
Games24x7, India's most user-centric, scientific, and innovative online skill-gaming platform, is geared up to amplify the excitement of IPL 2024....
Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video....
Authored article by Kumar Saurav, Chief Strategy Officer, AdCounty Media Data is essential to corporate choices and customer service in today's....
Sleep, often overlooked in the hustle and bustle of modern life, is undeniably crucial for human health and well-being. Recognising the need to raise....
A ground-breaking survey by iCubesWire, a leading ad technology platform, reveals the unprecedented impact of digital media on voter engagement and....
A ground-breaking survey by iCubesWire, a leading ad technology platform, reveals the unprecedented impact of digital media on voter engagement and....
Ramadan, the holiest month in Islam, heralds a period of spiritual reflection, self-discipline, and community bonding for millions....
The WARC Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for creative excellence,....
Advancements in Connected TV (CTV) analytics and measurement tools, particularly those that include attention measurement, play a significant role in....
Valentine's Day, observed annually on February 14th, is a cherished occasion globally that celebrates love and affection. This day holds cultural and....
Authored by Sohamm Thakkar, Co-founder and CEO at ARtmeTech In the dynamic landscape of contemporary advertising, CGI (Computer-Generated Imagery)....
The upcoming consecration ceremony of the Ram Temple in Ayodhya, scheduled for January 22, marks one of the most expensive religious projects in....
OpenAI has announced a prohibition on the use of its AI tools for political campaigns ahead of the 2024 elections. The AI startup said that the aim....
VML has announced Babita Baruah will join as Chief Executive Officer of India from March 1, 2024, and will partner with Saurabh Saksena, who has....
Britannia's beverage brand Winkin’ Cow is adding a splash of joy to this year's Pongal celebration with a delightful campaign designed to....
The true cost of ad fraud in 2024: Strategies to outmanoeuvre the fraudsters Fraudsters are akin to chameleons, adapting and evolving with their....
In 2023, advertising campaigns moved beyond mere product promotion; they transformed into potent conduits of emotion, empathy, and societal....
RPG Group, one of India's leading business conglomerates, is making waves in the communication landscape with its transformative use of generative....
Authored by Gaurav Singh, Founder and Chief Executive Officer, Verloop. Black Friday, the shopping extravaganza that kicks off the holiday season,....
In a drive to elevate its reader engagement during the recent festive season, the HT Media Group ran the month-long Festival of Gifts for its print....
Authored by Suchana Sarkar, Chief Brand Officer, Makani Creatives Remember “ASL please” from the good old Messenger days? This would....
We have witnessed how digital marketing strategies have evolved significantly over time. From conventional, one-dimensional tactics (like TV ads and....
In the ever-evolving landscape of marketing, one strategy stands as a shining beacon of relevance and resonance: personalization. In an era where....
Mindshare, the media services company that is part of GroupM and WPP and Scope3, the collaborative sustainability platform decarbonising media and....
Experience the glow of Diwali through the lens of your favorite brands. From heartwarming advertisements to thoughtful initiatives, discover how....
In recent years, the festival of Diwali has witnessed a remarkable transformation in the way brands engage with their audiences, thanks to the....
Authored by Chirag Parmar, Lead - Customer Growth and Strategy, WebEngageIn today's dynamic age of mobile marketing, brands need to develop a....
Volkswagen AG has appointed Bishwajeet Samal as the Head of Marketing Campaigns. Previously he was the Brand Strategy I Lead – Global Media....
Zuno General Insurance, formerly known as Edelweiss General Insurance, is one of the trusted insurance providers in India. In this exclusive....
Authored by Chirag Parmar, Lead - Customer Growth and Strategy, WebEngage In the current digital age, WhatsApp has emerged as a powerful platform....
LS Digital, a new-age independent digital marketing transformation group, has successfully created two widely-viewed short films for Tilda Basmati....
India’s No.1 news network, has continued to lead the way in driving innovation within the news industry. By integrating cutting-edge....
Viral Fission, a tech-enabled youth community platform, has collaborated with wearable brand Boult and intimate hygiene brand Carmesi to roll out....
Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a new partnership with Criteo....
Authored by Chirag Parmar, Lead - Customer Growth and Strategy, WebEngage Email marketing is among one of the oldest and most popular channels of....
Authored by Ms. Charu Kishnani, EVP Marketing, CarDekho Group There are ads, and then there are ads that you can never forget. It is either because....
Sociowash, an integrated advertising agency, has won the integrated digital mandate for eBay India, a leading global selling platform for online....
Good Creator Co, India's largest creator ecosystem launches Smart Campaigns, a cutting-edge technology platform for brands, designed to revolutionize....
Samba TV, the leading global provider of television technology and omniscreen advertising and analytics, today released a new analysis in part from a....
DViO Digital, a leading creative-tech marketing agency, is back with two exciting campaigns for the fantasy cricket app My11Circle. The first....
Authored by By Amrit Malik Associate Account Manager at Evoc Communications Consulting. Back in 2010 when social media was still in its infancy,....
Motorola has taken the sub-10K smartphone market in India by storm in 2023 with back-to-back launches of two products in the affordable segment. The....
Marketers need a measurement solution that allows them to drill down to see which of their marketing campaigns were impacted by CTV, asserts Gijsbert....
Gamification is a term that has gained popularity in recent years in the world of online casinos. It is a process of adding game elements to non-game....
Pearson India, the world’s leading learning company, today announced the launch of two powerful digital campaigns - Hoga Kaise Nahi and PTE....
Being the category creator for chocolate spread in India, Nutella is dominating the space with a good market share. The overall modern spreads....
India will be celebrating its 74th Republic Day this year and brands in India are gearing up to express their patriotism by launching heartfelt ads....
The Indian Newspaper Society (INS) has come up with a campaign to highlight the trust in print as well as the high recall provide by the print....
Mumbai and Bangalore-based marketing and advertising firm, Gypsy Moth LLP, has concluded the rebranding for Dindigul Thalappakatti, a legacy biryani....
As in every year gone by, the creative advertising industry didn’t disappoint in 2022 as well. From the several thousand campaigns launched....
Hybrid Indonesia has launched 3 campaigns for the popular shampoo brand, CLEAR with different technologies: Semantica,....
With the influence of Digital world, many brands have been coming up with creative and bizarre ideas to stand out among the crowd. Each and every....
mPokket – India’s leading and one of the fastest-growing lending platforms – today announced the launch of its social media....
Diwali this year saw brands of all hues celebrate people coming together in person for the festivals after two years of celebrating while staying....
Tea in India is not just a beverage; who understands this better than the Most Trusted Tea Brand in India - Wagh Bakri? The brand boasts of serving....
WhizCo, India’s leading Influencer Marketing and creator management agency, has announced that it has partnered with Kuku FM, India’s....
Today’s evolving customer needs have taken customer engagement to a different level. Hyper-personalisation and New-Age commerce have opened new....
Amazon.in today released the #FindLight video, to celebrate the journey of an Amazon customer as he explores his own light while India gets ready to....
OOH industry is undergoing a significant digital transformation as media owners are embracing the transition from traditional static billboards to....
Nielsen’s ”always on” Digital Ad Ratings (DAR) will now measure YouTube video ad campaigns. This release expands Nielsen’s....
Cutting Crew Studio (CCS), the boutique creative agency has bagged the festive season campaigns for Westside, the clothing Retail chain by Trent....
Authored by by Mr. Girish Chowdhary, Head of Supply, XY Ads. In the modern era driven by technology, organizations across sectors and industries are....
Navneet Education has a 60-year legacy of educating millions of children and is a pioneer in the education field. To celebrate Teachers’ Day....
In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital, especially in....
With consumers increasingly buying brands that genuinely align to a social purpose, brand leaders are consciously engaged in driving purpose-led....
TGB, the Digital Marketing and Influencer Management entity of DOT Media, is changing the game in the music marketing segment by launching 100+ music....
As India gears up to celebrate her 75th year of Independence, we at Adgully are tracing the journey of Advertising and its contribution to the Indian....
As India gears up to celebrate her 75th year of Independence, we at Adgully are tracing the journey of Advertising and its contribution to the Indian....
India’s first D2C Seafood and Meat brand Pescafresh has now unveiled an OOH campaign in Mumbai to promote their recently launched tech-platform....
The Delhi High Court has ruled that distinctive elements in advertising campaigns can be protected by the courts under intellectual property law. The....
Authored by Chandan Bagwe, Founder & Director, C COM Digital The onset of the pandemic firmly entrenched the trend of blended learning and this....
With the rapid digitisation, it becomes very difficult to comprehend for GenZ about the mode of communication used by their parents – the time....
News18 has been the most preferred news destination that strives to raise and address issues which affect the people. Recently, two new special....
With several news broadcasters threatening to leave Broadcasters Audience Research Audience (BARC) India, the Indian Society of Advertisers (ISA) has....
The Harvard Business Review, in a recent article titled ‘Why Marketers Are Returning to Traditional Advertising’ highlights that a shift....
Authored by Chandan Bagwe, Founder and Director, C COM Digital Indian Premier League (IPL) is unarguably one of the most captivating and....
Cipla, India’s leading multinational pharmaceutical company, launched the #SayYesToInhalers campaign to build awareness around inhalers and....
Authored by Ashwin Pavery, Communication Lead, Freo Seth Godin once said “Marketing is no longer about the stuff that you make but about the....
In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital, especially in....
Kaya, India’s leading skincare & largest dermatologist network enabled brand, recently unveiled a new identity, symbolic of a strategic....
Integral Ad Science, a global leader in digital media quality, has released the 16th edition of the ‘Media Quality Report’, providing....
FC Goa social media campaigns over the season have put the spotlight solely on football - inclusive of gender and age groups with women and....
A gripping narrative featuring two terrific actors at the top of their game, Amazon Prime Video’s latest movie Jalsa, has caught the attention....
Committed to providing excellent and complete healthcare, Alniche Lifesciences, one of the key players in Nephrology and Critical Care Medicines is....
After two years of muted Holi celebrations under the shadow of the global pandemic, things have returned to near normal in 2022. The markets are....
Yahoo, the premier global media and technology company, today announced an APAC-wide partnership with Near, one of the world’s largest sources....
There have been many social initiatives taken by conglomerates and startups for the betterment of the society which tend to either touch upon....
Deepika Padukone made history when she became the first Indian actress who was signed as Adidas’ global brand ambassador. With Padukone joining....
Growing older comes with a myriad of responsibilities. It also comes with pre-conceived notions of ‘acting your age’. What you should or....
Colors Tamil, the fastest growing GEC of Tamil Nadu, has deployed a cohesive 360-degree innovative campaign in print, digital and outdoor mediums for....
The evolution of the social media space has led people to form stronger connections by communicating and interacting with each other. As the....
As more and more people consume more digital video content on their home TV sets, YouTube, with parent company Google, has been working to....
New year began with an upsurge in COVID19 cases where Mumbai witnessed a significant peak. The fear of Omicron is now driving people into their....
India is a HUB for startups but with the rapid competition, limited resources and marketing tools, the success rate for Indian startups is 10%, which....