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Week At A Glance: Industry Reacts to Budget 2019

MIB hikes ad rates for private TV channels

The revision would lead to an increase in rates of around 11 per cent over the rates of 2017 in respect of most of the private TV channels, while it could be of higher percentage for some others, as per their reach and TV ratings.

Why brands’ bond with print continues to grow stronger in a digital era

On the traditional media front, the Parliamentary elections in H1 2019 will stimulate advertising from the back half of 2018.

Skechers chooses Leo Burnett India as its creative partner

Leo Burnett India presented a really strong plan to leverage its strategic thinking and creative power to bring Skechers’ brand promise to life across all products.

From Digital to Print: Firstpost widens reader base with weekly newspaper

After establishing itself in the digital space, Network18's Firstpost launched the print extension of its news and media website on Republic Day under the same brand name.

Beyond a point people don’t want too much boldness in OTT content: Uday Sodhi

“Viewers who prefer English content are slowly moving to digital platforms.”

Brands whip up patriotic fervour once again this Republic Day

Brands raise a toast to our country and share their own values that are tied to the spirit of Republic Day.

Adarsh Pete joins IBM

Adarsh Pete, previously Adobe India Marketing Manager – Adobe Experience Cloud has moved on to IBM India to lead their South Asia efforts in Brand, Social and Advertising.

ZEEL, DishTV stock price fall: Essel Group arrives at an understanding with lenders

In view of the sensitive situation triggered due to the steep fall of the stock price of Zee Entertainment Enterprises Limited and Dish TV India Limited, a detailed meeting of the Essel Group Promoters with the lending entities comprising of Mutual Funds, NBFCs and Banks was conducted.

Gunn Report rebranded as WARC Rankings; major changes introduced

The Gunn Report rankings will be known as the WARC Rankings, consisting of the WARC Creative 100, WARC Effectiveness 100 and the WARC Media 100.

Strong topline growth of 14% helps Music Broadcast PBT jump by 45% to Rs 24.9 cr

Profit Before Tax (PBT) grew by 45 per cent YoY to Rs 24.93 crore at a margin of 28.7 per cent improvement by 607 bps.

Ad land’s Young Guns: Raman Pratap, Isobar

Pratap’s stellar work has been seen making a difference over the years for prominent brands like Wrangler, K Raheja Corp, Microsoft, Indiastore, Acer, Godrej, Welingkar and more.

McDonald’s #10yearchallenge is a lesson in capitalising on viral social media trends

McDonald’s has slashed its menu prices to what they were 10 years back, for 10 days starting January 23, 2019, exclusively on its recently launched ‘McDonald’s’ app.

Where Consumers Don’t Hop, Skip & Surf

Beauty of print is in the fact that the reader is literally holding the ad in his/her hand. It is all the more valuable because print is all about consumer engagement as the readers give undivided attention to the newspaper content.

Punit Goenka elected new BARC India Chairman

It may be recalled that Goenka was the Founder-Chairman of BARC India and played an instrumental role in setting up of the TV Viewership measurement company.

Mahindra eyes much wider CSR scope with #LadkiHaathSeNikalJayegi: Vivek Nayer

To mark the National Girl Child Day this year, Mahindra Group together with the Project Nanhi Kali launched ‘Rise Up – Anthem for the Girl Child’, that draws on from the #LadkiHaathSeNikalJayegi campaign in an all new avatar.

News18 turns to print roadblock to assert supremacy

Dubbed 18=1, the ad claimed that 8 out of 10 Indians owning TV sets watch News18 Network (as per BARC, TG 2+, Market All India, Period Week 3 ’18 to Week 2 ’19 | BARC, TG 15+, Market All India, Period Week 49 ’18 to Week 52 ’18).

DAN: First global agency group to be badged as Facebook Marketing Partner

Dentsu Aegis Network India has announced that it is now an official Facebook Marketing Partner (Ad-Tech), making it the first global agency network to receive a badging for Ad-Tech, through its flagship platform Dentsu Aegis Network (DAN) Data Labs developed out of India.

Goafest 2019 to be held from April 11-13

The apex industry event that celebrates milestones in the Indian media and advertising industry – Goafest is all set to be held on 11th, 12th and 13th April, 2019  at India’s festival destination.

Budget 2019: Upbeat advertising sector looks for achche din to continue

Leading advertising industry experts are upbeat about the Interim Budget, which will be presented in Parliament on February 1, 2019. They believe that advertising sentiment is largely linked to the overall state of the economy.

Coca-Cola comes aboard as beverage partners of the ICC until 2023

The partnership will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners of the ICC until 2023.

Budget 2019: What are the M&E industry’s expectations?

With just a day remaining for the presentation of the last Budget of the current Government, there is a long list of demands from the industry. As is known, the Union Ministry of Finance has stated that this would be an Interim Budget and not a full Budget ahead of the upcoming Lok Sabha Elections.

Mohit Malhotra named CEO Designate of Dabur India Ltd.

The Dabur India Ltd board today approved the appointment of Mr. Mohit Malhotra as the company’s New Chief Executive Officer with effect from April 1, 2019. Mr. Malhotra, who is currently the CEO of the company’s India business, will succeed current CEO Mr. Sunil Duggal.

 

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